Last week, professional organizer and spokesperson Lorie Marrero gave a great Webinar on how membership and subscription sites can get more media attention — without being or employing celebrities.One of the tips she gave was to buy the .tv URL for your site as soon as possible. This will allow you to create a dedicated video channel which will have multiple benefits. One, you’ll get lots of free media training by making videos. Two, you’ll create an online video portfolio that will increase your chances to be selected by media outlets for TV appearances. And three, video gets ranked high in search results when done right, so you’ll be driving more traffic to your site.If you’re interested in more of Lorie’s tips, check out the on-demand video of her Webinar on our sister site, Subscription Site Insider. And if you think video production is just too complicated or expensive, you’ll want to buy a ticket for our April Summit in San Francisco where Brenda Power of Choice Literacy will be giving a talk on how to make video segments on a budget.