Adult Content Membership Sites Booming

In early 2010, we estimated US adult content sites were selling an estimated $4 billion per year in memberships and other recurring billing subscription

In early 2010, we estimated US adult content sites were selling an estimated $4 billion per year in memberships and other recurring billing subscription plans. Given the amount of membership site launch and growth activity reported on by trade magazine XBiz.com just in the last month alone, we suspect that number is now considerably higher.For example, last Friday Private Media Group launched a new softcore membership website Glamazones.com; and, this week lesbian content specialists Girlfriends Films noted for 2011 due in part to “the massive success of our membership site, we exceeded our own expectations.”Aside from compelling content, what marketing tactic is responsible for this success? Adult sites rely far more heavily on affiliate marketing deals than any other membership site sector we’re aware of. Plus, in the adult world directly competing sites are highly likely to be each other’s affiliates. One common tactic, using overlays and exit pops to promote a competitor’s site to all traffic that bounces off your own site without converting to your own membership offer. This is an idea that could work well for mainstream sites as well… but we don’t know anyone who’s yet to try it.

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