44.7% of SiriusXM’s Promotionally-acquired Subscribers Keep Paying

According to data-crunching from Brad Alvarez of SeekingAlpha.com, 47.1% of new subscribers SiriusXM acquired through promotions last quarter, continued to pay for service after

According to data-crunching from Brad Alvarez of SeekingAlpha.com, 47.1% of new subscribers SiriusXM acquired through promotions last quarter, continued to pay for service after their promo term ended.That’s a moderately high stick rate for paid content subscriptions. The most surprising data in Brad’s report was that SiriusXM has a typical monthly churn rate of just 1.2-2%.That’s insanely low churn.In fact, we’re not sure how that’s possible unless 100% of “involuntary churn” is backed out of the numbers. (Involuntary churn are credit cards and debit cards that go bad for a wide variety of reasons ranging from credit limits to fraud.) We’d caution anyone Modeling these churn numbers that they are not normal….

Share on facebook
Share on twitter
Share on linkedin
Share on email

Up Next

Don’t miss the latest subscription news. Sign up for updates now!

Search this site

Upcoming events

Keep ahead of your competition

Register now for our weekly subscription news round-up

  • This field is for validation purposes and should be left unchanged.