Normally, I’d expect anywhere from 7-17% of sales for a paid content b2b product to be made to customers outside the US. That’s based on a bazillion years of real-life experience. (OK, not a bazillion, I’m still in my 40s, but you get the picture.)However, so far 34% of the customers for our new Subscription & Membership Site Benchmark are international. It’s a clean split between Canadians and Europeans.What does that mean for the site launch horizon? Murdoch’s just as famous (or possibly more) elsewhere than he is in the US, and he’s been bombasting a lot this year about subscriptions. Plus the Guardian bought paidContent.org a couple of years back.
34% of Subscription & Membership Site Benchmark Reports Are Sold Outside the USA
Normally, I’d expect anywhere from 7-17% of sales for a paid content b2b product to be made to customers outside the US. That’s based
- Filed in FInance, Subscriber Only
Up Next
Register Now For Email Subscription News Updates!
Search this site
You May Be Interested in:
Join our Payment Teardown webinar with Butter CEO Vijay Menon on May 8th
Do you understand laws targeting your subscription business We invite you to check