3 Ways to Make Paid Subscription iPad Apps Easier to Use

Last week, members of our sister site Subscription Site Insider received exclusive advice on marketing and selling subscription iPad apps. There’s a science to

Last week, members of our sister site Subscription Site Insider received exclusive advice on marketing and selling subscription iPad apps. There’s a science to making profits with the iPad and our experts revealed how publishing to this platform is making them real money and bringing in a new audience. (If you’re a current member or become one, you can enjoy this iPad App Webinar on demand.)Once your customers have purchased the app, how can you make sure the app is easy to use?  New research from Nielsen Norman Group (NNG) shows there are some simple yet effective ways to improve app design and many of them revolve around where users touch and the size of text and images:

  • Make sure your touchable areas not too small and not too close together, so when someone presses on an image he or she is not also touching another image.
  • If you insert a text link that you want people to touch, make sure the font is big enough.
  • Don’t require your users to type on the touchpad too much.

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