One of the pioneering paywall sites — Salon.com (which first launched a paywall in 2001 though it wasn’t successful) — is taking another stab at offering exclusives to members — but not quite in the form of a paywall, rather a membership program.Salon CEO David Talbot tells The Huffington Post that today the site is re-launching its membership program Salon Core. For $45, members will receive more than $75 worth of benefits, such as music downloads and subscriptions to magazines like Rolling Stone and Food & Wine and exclusive access to online editorial discussions and live events.After various paywall experiments, Salon seemed to settle on a membership model to bring in money. Talbot says in past years Salon took in half of its revenue, about $4 million, through its 100,000 Salon Premium subscribers. That group has dwindled to around 10,000. Talbot is pinning his hopes on Salon Core bringing those numbers back up.
Paywall Pioneer Salon.com Re-Launching Membership Program
One of the pioneering paywall sites — Salon.com (which first launched a paywall in 2001 though it wasn’t successful) — is taking another stab
- Filed in Industry Announcements, Subscriber Only
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