Use Twitter Cards to Increase Engagement and Lead Generation on Twitter
By Minal Bopaiah Twitter recently introduced Analytics for Twitter Cards, an easy-to-use dashboard to track the ROI on Twitter posts that have multi-media elements. Which begs the question, Should subscription sites use Twitter Cards? In a word, yes. After an easy, 3-step installation, Twitter Cards (see an example below from The New York Times) automatically embed multi-media elements into the tweets your audience share with their Twitter followers. Data has shown that tweets with images get twice as much engagementů
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