Unroll.Me Threatens Your Subscription Offer Delivery Rates
A new service called Unroll.Me is making it easier for your email subscribers to unsubscribe. The service allows a consumer to login to his/her email account and manage all subscriptions to all email newsletters and promotions. But the most interesting fact is the unsubscribe rates Unroll.Me has released. Notably, 15 brands had unsubscribe rates higher than 40%, and one of those was membership site Angie's List, which is sometimes considered the gold standard in gated paywall models. Our 2013
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