Subscription Sites Find Little Use in Buying Third-Party Email Lists
According to our new Email Marketing Benchmark Report, the large majority of subscription sites find little use in buying third-party list of email addresses. As we've discussed before, email marketing is the #1 subscriber acquisition tactic, but that's only when you build your own in-house email lists. According to our survey of more than 70 subscription site executives, nearly 50% found that email marketing lists to be very ineffective and another 27.5% found them to be somewhat ineffective. Less
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