Paid Content Newsletters Get Higher-Than-Average Open Rates
Even though email marketing is the #1 marketing tactic for acquiring new subscribers, there are little industry benchmarks for subscription and premium content publishers. Most of the email stats out there are concerned with use content marketing to sell products and services, not content itself. That's why we surveyed more than 70 subscription marketers and digital publishers for our new Email Marketing Benchmark Report for Subscription Content. And one of the most interesting facts we discovered is that open
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