Muve Music Has 2 Million Paying Subscribers, So Why Does AT&T Want to Offload Them?
AT&T is looking to sell Muve Music, a subscription music service with more than 2 million paying subscribers, and one of the most successful subscription music services, according to GigaOm and The New York Times. So what gives? It turns out that Muve Music had a savvy acquisition strategy but not a good partnership or retention plan. The service was started by Leap, which launched Cricket, which ties Muve Music in with its data plan for cell phone subscribers
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