Metered Paywalls Average Conversion Rates Less Than 0.5%
In our 2013 Online Subscription Benchmark Report, we saw that the industry benchmark for free to paid subscribers for most subscription sites was between 1-3%. New data from Press+ shows that metered paywalls are getting an even lower conversion rate. An article on the Newspaper Association of America website reports that Press+ has established industry benchmarks for metered paywalls based on its 450+ clients. For most news sites using Press+, 3%-4% of site visitors hit the
Subscription Insider now embargoes NEWS and FEATURE articles 14 days after they are published.
All registered site users can enjoy access to our full archive of news and feature content by logging in.
Remember — Subscription Insider membership includes access to all embargoed content.
Subscription Insider has upgraded to a new technology platform and our login process has changed:
FOR FREE EMBARGOED ACCESS:
- Newsletter Subscribers (Free): Please log in using the email you used to signup for our Newsletter. The first time you log in, you will need to reset your password.
- Registered Site Users: Please use the email and password you used when you registered for free site access for Subscription Insider.