Magazine Subscriptions via Text May Pave Way for Mobile Payments for Digital Content
A new payment service called Boku is making it possible for consumers to subscribe to print magazines via text message. But the technology might be best employed for subscriptions to digital publications in the future. San Francisco-based Boku is teaming up with UK publisher IPC Media to place print ads that ask would-be subscribers to text a code to a number to subscribe to the print publication. The consumer receives a confirmation text with a link directing
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