How to Segment Audiences for Marketing Automation on Paid Content
As Brad Mehl explained to Subscription Site Insider members on Tuesday, marketing automation boils down to one simple statement: If this, then that. If prospects sign up for your newsletter, you send onboarding messages. If a subscriber purchases an eBook, you market other eBooks to him. And so on and so forth. But what's the best way to segment your audiences? B2B publications may be inclined to segment based on job title, but as Mehl explained using a Case Study
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