How to Get Better Conversion Rates for Subscription Sales with Truncated Articles
By Minal Bopaiah Many paywalled news sites decide to show the first few lines of a news story before blocking access. But did you know that your offer copy right below the truncated article can affect your conversion rate significantly? Which Test Won just featured an A/B test done on The Times article page as part of their annual testing awards Webinar. In both versions of The Times' test pages, an offer to subscribe sat below the firstů
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