HBO's Dual Logins Are Its Best Marketing Tactic, says CEO
By Minal Bopaiah As we once explained in our How-To on Digital Rights Management, DRM should be a strategy that helps your maximize revenues -- not a burdensome technology that locks out prospective subscribers. HBO seems to understand the nuances of this idea more than most paid content providers. CEO Richard Plepler recently admitted that the company is aware that cable subscribers are sharing their passwords so that family and friends can view HBO content onů
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