Half of Americans Own a Tablet, But Most Use Them for eBooks, Not Subscription Content
New research from the Pew Internet & American Life project found that 50% of Americans now own a tablet or e-reader. The number of tablet owners jumped from 34% in September of 2013 to 42% after the holidays, and e-reader ownership jumped from 24% to 32% during the same period. But contrary to how this data is presented by eMedia Vitals, this does not imply that subscription content sites need to move swiftly to tablet or e-reader platforms. The data…
Subscription Insider now embargoes NEWS and FEATURE articles 14 days after they are published.
All registered site users can enjoy access to our full archive of news and feature content by logging in.
Remember — Subscription Insider membership includes access to all embargoed content.
Subscription Insider has upgraded to a new technology platform and our login process has changed:
FOR FREE EMBARGOED ACCESS:
- Newsletter Subscribers (Free): Please log in using the email you used to signup for our Newsletter. The first time you log in, you will need to reset your password.
- Registered Site Users: Please use the email and password you used when you registered for free site access for Subscription Insider.