Google Changing the Game for Email Marketers Yet Again
If you've been using email marketing for some time to promote your subscriptions, you probably remember the angst that followed the introduction of Google's Gmail Tabs feature last year. Among the early fears was that marketers' promotional messages would get abandoned and forgotten in recipients' Promotions tab -- a fear, it turned out, that proved to be unfounded. Well, brace yourself, because Google looks to be mixing things up again -- at least on an experimental
Subscription Insider now embargoes NEWS and FEATURE articles 14 days after they are published.
All registered site users can enjoy access to our full archive of news and feature content by logging in.
Remember — Subscription Insider membership includes access to all embargoed content.
Subscription Insider has upgraded to a new technology platform and our login process has changed:
FOR FREE EMBARGOED ACCESS:
- Newsletter Subscribers (Free): Please log in using the email you used to signup for our Newsletter. The first time you log in, you will need to reset your password.
- Registered Site Users: Please use the email and password you used when you registered for free site access for Subscription Insider.