Forget Change Management, You Need Transition Management
Change management is necessary for any media company looking to disrupt its old business model and stay relevant in today's media world. But while reading William Bridges' seminal book this week, Managing Transitions, it's clear to me that the resistance publishers are facing is most often a function of not managing transitions well, not change. While change and transition may sound synonymous, Bridges draws a clear distinction -- change is situational. Transitions are psychological, the mental
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