Digital Revenue Growing, Events Surpass Print Revenues for B2B Publications
I'm at the American Business Media/SIIA conference today in Phoenix (come say hi if you're here!), and just got the hot-off-the-press research from ABM's Managing Profits Report. (Although, the presses don't seem to be so hot anymore.) Unsurprisingly, print revenues were down across the board, accounting for only 30% (on average) of total revenues across the 82 brands surveyed by ABM. In 2010, print accounted for 45%, said Jack Semler of Readex Research. More surprisingly, event revenue surpassed print revenues, accounting
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