'Digital First' FT Redesigns Print Edition to Engage Subscribers
After studying subscriber habits, the self-described “digital first” Financial Times launched a redesign of its newspaper last month to complement its online and mobile news products. Retaining the traditional salmon color and broadsheet format, FT refreshed the look of its front page, adding color graphics and a new typeface. With a primary focus on digital news, the newspaper’s redesign seems unnecessary and counterintuitive, but it represents the FT’s philosophy quite well, says Gillian Tett, U.S.
Subscription Insider now embargoes NEWS and FEATURE articles 14 days after they are published.
All registered site users can enjoy access to our full archive of news and feature content by logging in.
Remember — Subscription Insider membership includes access to all embargoed content.
Subscription Insider has upgraded to a new technology platform and our login process has changed:
FOR FREE EMBARGOED ACCESS:
- Newsletter Subscribers (Free): Please log in using the email you used to signup for our Newsletter. The first time you log in, you will need to reset your password.
- Registered Site Users: Please use the email and password you used when you registered for free site access for Subscription Insider.