Case Study Lessons: Work with Group Subscribers to Engage Users But Reduce Costs
By Minal Bopaiah Boardroom Insiders makes the majority of its revenues from group subscription sales, but at least a third of its revenue comes from requests for bespoke projects. The site provides in-depth profiles on executives at the Fortune 500 and beyond for marketing and sales professionals, but often subscribers need profiles for senior executives in private or global companies, or divisional directors at larger corporations. In order to meet this need, Boardroom Insiders will offer custom profiles
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