Case Study Lessons: Nonprofit B2C Magazine Gets 80% Retention and $1.6M in Revenue with Online Memberships
By Minal Bopaiah The consumer magazine industry has been slow to adopt its content, marketing and subscriptions to anything online or digital. But in Subscription Site Insider's Case Study on Tricycle this week, we see irrefutable proof that the online and digital environment isn't death to consumer magazines, especially if publishers are willing to adopt multi-channel marketing and adapt content. Editor and publisher James Shaheen spoke with our Katherine Noyes exclusively about how the formerly print-only magazines is…
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