Case Study Lessons: Ignore the Right Rail When Advertising on Facebook
Facebook targeting just got a whole lot better, according to our monthly Webinar guest speakers this week, Stuart Jordan and Michael McCurdy. Forget the right rail, McCurdy, co-founder of TestingMom.com, said, referring to the original designated area on Facebook for ads and sponsored posts. Nowadays, it's all about the Desktop and Mobile news feed. McCurdy said that TestingMom.com found a much higher click-through and conversion rate when it targeted specific audiences through the desktop news feed option. In fact,
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