Case Study Lessons: Euromoney Decreases Lead Volume to Sales - On Purpose
Despite being a buzz word, marketing automation can be a great tactic to employ to sell more digital subscriptions. And this week's Case Study on Euromoney Institutional Investor shows how a sophisticated use of marketing automation can help B2B sites improve their conversion rates. Euromoney Institutional Investor is a large company with a well-optimized site. But the company found that as their traffic went up, conversion rates went down. Specifically, conversion rates dropped from 8% to 0.4%. By introducing
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