Case Study Lessons: Do 'Pay-What-You-Want' Memberships Work?
Best practices in pricing psychology strongly suggest that for-profit sites avoid "tip jar" payment models -- you know, those NPR-like appeals to help support a blog or favorite site. But this week's Case Study on CellarTracker is making us re-evaluate that advice. CellarTracker is an interactive database for wine enthusiasts that lets users track their wine inventory, as well as upload tasting notes, browse other wine reviews and estimate the value of their collection. Founder Eric LeVine started
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