Case Study Lessons: Ancillary Training Helps Augment Subscription Sales for SaaS
As more and more software companies transition to a subscription model, it's great to see them adopt some of the same best practices that digital publications have known for a while. That's the case with Bonitasoft, a business processing software company and focus of this week's Case Study lesson. As we cover in our Case Study, Bonitasoft grew subscription revenue by 82% in 2013. But even more interestingly, the company garnered 20% of its revenue from professional
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