Best Practice: Create Your Own Link Shortener to Share Content
By Minal Bopaiah Most of us are familiar with free link shortening services, like bit.ly and tinyURL. Link shorteners can be an easy way to condense URLs for social media and even email marketing. But is it rely on free services? In this week's Members-Only How-To, we outline 3 advantages to using link shorteners, as well as six potential problems. For those who are unfamiliar with link shorteners, or URL shorteners, they are a tech innovation that converts…
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