Are Licensing Fees or Subscriptions Better for Network TV Online?
Are licensing fees the best way for networks to syndicate their content, or should they be pursuing direct-to-consumer models? Usually, I'd say that licensing at the enterprise level is far more likely to be lucrative and profitable for most networks. But television writer and director Armando Iannucci makes an interesting case for the latter option in a recent article in the Guardian. My love of Iannucci's work aside (and really, if you haven't seen The Thick of It,
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