Adapt or Die: FT Shares 4 Subscription Technology Lessons
Adapt or die. Like many traditional media companies, the Financial Times has had to evolve to meet its readers’ changing needs. It could no longer count on revenue from print subscriptions as they declined. Instead, FT had to address online competition head on, and adapt its subscription business model to be more nimble. FT CTO John O’Donovan told a recent roundtable hosted by Zuora, a cloud-based billing and subscription management services provider, “I challenge any company
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