5 Tactics to Make Your Email Newsletter More Powerful
When it comes to marketing subscription content, email is continuing to be the champion of conversions, especially email newsletters. Which is why I wanted to present you with five ways to increase the ROI on your email newsletters. The first four deal with increasing open rates through better subject lines (courtesy of the Neilsen Norman Group) and the last one demonstrates why display ads can be a powerful revenue generator in email newsletters. Include content in your subject line.
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