3 Overlays Subscription Sites Can Swipe to Increase Email Opt-Ins
By Minal Bopaiah Usually, we try to highlight proven marketing tactics from successful subscription sites, but every once in a while, a little cross-pollination of marketing ideas is in order. That's why I'm taking the time today to highlight three lightbox overlay design samples that subscription sites can adapt and use on their own sites to increase email opt-in rates. (Overall, lightbox overlays are known to increase email opt-ins anywhere from 25% to 50%. So if you're…
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