Benchmark Report: Email Marketing for Subscription Content
30 charts to help you sell more subscriptions, marketing tactics, and more
The Benchmark Report on Email Marketing for Subscription Content is a concise but information-packed report that's sure to take your email marketing program to the next level.
This report will shed light on the effective use of email to sell online subscriptions. You'll definitely want to buy Benchmark Report on Email Marketing for Subscription Content, which contains 43 pages, 30 charts, plus lots of helpful tactical advice! You won't be disappointed!
Plus, we collected data from a variety of sites, both B2B and B2C, in the following niches:
- Business/Industry News & Information
- Directories & Databases
- Financial Sites & Investment Newsletters
- eLearning & Professional Training Sites
- Consumer Publications & Enthusiast/Fan Sites
- Newspapers Online
- Streaming Music/Video & Gaming Sites
If you're using email to marketing to any of these niches, or even if you're not, this report will shed light on the effective use of email to sell online subscriptions.
If you're wondering why we've devoted an entire benchmark report to email marketing, it's because of this one simple fact: Email was rated the #1 subscriber acquisition tactic by subscription site executives in our Online Subscription Benchmark Report. That's right - email beats SEO, PPC, social media and a host of other marketing tactics for acquiring new subscribers!
Yet, email is often the boring step child in most marketing strategic plans. This is an information-packed report, you'll discover great marketing tactics to boosting your email ROI, getting more subscribers for your subscription, membership or paywall site. Plus, you'll be able to benchmark your email campaign performance against other paid content sites. You'll no longer have to sit scratching your head, trying to figure if you should be over or under the benchmarks set by eCommerce sites in other email marketing reports.
We surveyed more than 70 subscription sites to benchmark KPIs for email marketing campaigns including:
- Open rates for newsletters, marketing offers and retention emails
- Click-through rates
- 8 Effective opt-in tactics
- Top 8 acquisition tactics
- List buying ROI
- Mobile trends
- Autoresponder and Onboarding frequency
- Most popular Email Service Providers to subscription sites
- And much more!
Table of Contents
Chart 1: Most Cost-Effective Acquisition Source
Chart 2: Percentage of Sites Requiring Email Login
Chart 3: Site Visitor Conversion to Paying Subscribe
Chart 4: Participant Information - Niche
Chart 5: Participant Information - B2B v. B2C v. Both
Chart 6: Participant Monthly Email Volume
Chart 7: Email Campaign Trends
Chart 8: Email Signup Trends
Chart 9: Campaign Objectives
Chart 10: Types of Emails Sent
Chart 11: Email Opt-in Strategy
Chart 12: Industry Average Open Rates
Chart 13: Industry Average Click-Through Rates
Chart 14: Number of Campaigns per Week
Chart 15: Best Days for Sending Email
Chart 16: Average Unsubscribe Rates
Chart 17: Concerns About Over-Mailing
Chart 18: Effective Email Marketing Tactics
Chart 19: Who's Optimizing for Mobile?
Chart 20: Effective Email Opt-in Tactics
Chart 21: Are Third Party Lists Effective?
Chart 22: Autoresponder Effectiveness
Chart 23: Number of Onboarding Emails Sent
Chart 24: Industry Standards for Double Opt-in
Chart 25: Industry Standards for Whitelisting
Chart 26: Template Design Preferences
Chart 27: Most Popular Email Service Providers
Chart 28: Effect of Gmail's New Inbox Design
Important Lessons Learned
Chart 29: Open Rates for Free Users (2013)
Chart 30: Open Rates for Paying Subscribers (2013)
Summary: 16 Tips & Tactics for Better Email Marketing
Methodology & Acknowledgements
Copyright & Purchasing Information
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