Online Subscription Industry Benchmark Report
Subscription Insider's 2013 Online Subscription Benchmark Report is the only benchmark report of its kind, providing you with the most comprehensive and exhaustive view of the paid content world yet. Discover key metrics, such as annual revenues, conversion rates, and pricing across the industry. All in all, this report is jammed 300 pages of actionable information and benchmark data, plus you'll find more than 200 charts, tables and illustrations.
Subscription, membership and paywall sites have traditionally received less attention than other segments of the larger paid content industry (which includes all forms of paid media). This has begun to change in recent years with strong growth in both acceptance and presence of these types of sites. In addition, tablet and mobile innovations have led to the growth of digital subscription publications. For the purposes of this report, we primarily focus on subscription content sites – any site selling text, audio, video, or interactive content on a subscription basis. For convenience, we use the terms “paywall” as an accepted shorthand reference to these types of sites. We have also included paid content sold through tablet and mobile subscriptions (what we call digital subscriptions).
See how each segment stacks up -- a niche-by-niche breakdown of the industry, providing key metrics for:
- business/industry sites
- news sites
- general interest and magazine sites
- entertainment sites
- dating and connecting sites
- financial and investing sites
- online directory and database sites
Dive into the special section dedicated to tablet and mobile subscriptions, giving executive insight into where the industry is headed and how they can prepare for the next digital disruption.
Leverage the highlights of International markets for an essential global perspective.
If growth through acquisition is in your plans, keep track of recent transactions to size and scope activity.
Top 10 Subscription & Membership Site Questions Answered:
You'll get 200+ tables and charts of fresh and practical research answering your most pressing business questions, such as:
#1. What percent of total site visitors should convert to buying a subscription? What's a normal conversion rate of free to paid subscribers? How about trial to paid?
#2. What are the top five mistakes a paid content site can make and how many are you making now?
#3. Should I be publishing as a "hybrid model" with several revenue streams aside from subscriptions? What specific types of non-subscription products and offerings -- such as advertising -- are worth our time and effort, and which are not?
#4. What are the ways that payment processing can trip me up in international markets?
#5. Just how big is this industry and what's my slice of the pie?
#6. Where's the optimal place to put my paywall?
#7. What's typical pricing in each major topical niche? What's normal for trial offers -- how long are trials and should they require a credit card?
#8. What percentage of my operating budget should be spent on content creation, Web development, and sales and marketing?
#9. "What's the best way to leverage tablet and mobile platforms for subscription sales?"
#10. Which are the most effective Internet marketing tactics for subscription sites right now? What's NOT working
Who Will Find This Report Very Useful:
- Subscription site publishers who want research-based advice on tactics to improve revenues this fiscal quarter
- Ad-based online publishers considering adding (or switching to) a subscription model to add to revenues.
- eBook publishers considering transitioning to a subscription model to generate steadier, ongoing revenues from your subject matter expertise.
- Publishers who want to see how they stack up against their peers.
- Traditional print media executives who want to get more aggressive in the online space - without taking unnecessary risks.
- Private equity or strategic buyers considering investments who want reality-based forecasting data.
How Our Exclusive, Practical Research Was Gathered:
Extensive surveys were completed by over 150 subscription site executives for this Report(thank you!) and they candidly revealed everything from what's working in marketing, how profitable their sites are, and their sales conversion rates. Respondents came from some of the biggest subscription sites in the world.
Plus, Subscription Insider's research team conducted an observational study of over 200 subscription sites -- including B2B and consumer sites of all sizes -- examining everything from their search marketing results to their site design, traffic, and pricing structures.
Lastly, industry vendors, consultants, financiers, and third party researchers agreed to share their data -- often exclusively -- with us to help make this Benchmark Report the most comprehensive resource possible.
All in all, you'll find more than 200 charts, tables and illustrations.
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