Last Thursday Intuit (NASDAQ: INTU) announced its 2017 second quarter results for the period ended January 31, 2017. Intuit reported revenue of $1.016 billion, a 10 percent increase over the same period last year. It also announced that QuickBooks subscribers grew by 49 percent in the second quarter to more than 1.87 million subscribers, including 61 percent growth in online subscriptions outside the U.S. including the U.K., Canada and Australia. QuickBooks Online now has approximately 370,000 subscribers internationally.
Dana Neuts is Subscription Insider's Senior Staff Writer, covering our daily subscription news as well as member features, case studies, and reports.
Dana is also a writer, editor, marketing professional, speaker and the publisher of iLoveKent.net. Her work has appeared in AARP Bulletin, The Seattle Times, Seattle Business, 425 Business, 425 Magazine, South Sound Magazine, Northwest Travel and more. She is the immediate past president of the Society of Professional Journalists. Her specialties include business writing, community news, senior issues, travel and, of course, subscriptions!
In this week’s subscription news headlines, FedEx is ready to take on Amazon with its own fulfillment program, Comcast helps ad-supported publishers compete in a video subscription world, and Mark Zuckerberg’s manifesto threatens journalism as we know it today. Also, this week we have stories featuring the App Store, This Old House, Netflix and Le Temps.
Earlier this month Time Warner Inc. (NYSE: TWX) reported its fourth quarter and full-year 2016 financials. In addition to revenues of $29.3 billion, a 4 percent increase over the prior year, HBO Now has surpassed the 2 million subscriber mark, tripling subscriptions in 2016 compared to 2015. Part of its increase in subscriptions is due to 2016 product launches in Spain, Brazil and Argentina.
Five on Friday is back by popular demand! In this week’s edition, Ad Age explores how the subscription economy will change the price we pay as companies explore tiered and customized pricing, CFOs turn to services and subscriptions to grow revenue as subscriptions and recurring revenue become a larger part of their business, Marketing Profs looks at eight subscription models and five best practices, and we share 16 “must have” home page elements from Duct Tape Marketing.
Trinity Mirror, the largest national and regional multi-media publisher in the U.K., is testing out an ad-free subscription offering, reports Marketing Week. For £2.99 a month, readers can access the Mirror’s website without annoying banner ads, video ads or pop-ups. According to Marketing Week, the new offering isn’t heavily marketed on Mirror.co.uk, and it is not easy to find. Instead, the message announcing the option appears every 10 articles and is served up to readers with and without ad blockers. We tested the site, viewing more than 10 articles, without an ad blocker, and we did not see the offer, nor could we find it on the subscription page.
Last week Shopify* (NYSE: SHOP)(TSX: SHOP) reported its fourth quarter and full-year 2016 results, including total revenue for Q4 of $130.4 million, an 86 percent increase over the same period last year. As part of total revenue, Subscription Solutions revenue for Q4 was $56.4 million, representing a 63 percent increase year-over-year. Shopify also reported that there are now more than 375,000 merchants using the Shopify platform, a record number for the company.
Last week YouTube canceled PewDiePie’s show because of anti-Semitic jokes and Nazi imagery from videos dating back to August 2016, reports Digital Trends. In a January 11th video, PewDiePie paid two Indian men he met through freelance site Fiverr to hold a sign that said “Death to All Jews.” The men were initially banned from Fiverr, says Digital Trends. The men later made a video apology, claiming they didn’t know what the sign meant, and PewDiePie helped to get them reinstated. PewDiePie has removed several of the videos on YouTube already.
CBS Corporation (NYSE: CBS.A and CBS) reported its fourth quarter and full-year 2016 financials last week. While the fourth quarter saw a net loss of $113 million and decrease in total revenue, CBS’s full-year financials were strong, with total revenue of $13.17 billion, a 4 percent increase over 2015, and net earnings of $1.26 billion. Ad revenue for the full year grew 8 percent due, in part, to ad revenue from the broadcast of Super Bowl 50 and record political advertising revenue.
In this week’s subscription headlines, WaPo and Snap (formerly Snapchat) sign a deal to reach millennials, Microsoft officially launches the Outlook.com subscription, and Digiday reveals how The Economist turns social visitors into subscribers. Also, this week we’re reading subscription news about platforms and publishers playing the access game, lower estimates for ad blocking the US, and new rules in the EU for online subscriptions.
Last week Crunchyroll, the largest anime streaming service, announced that it has surpassed more than one million paid subscribers and over 20 million registered users. This milestone builds on the record growth the company achieved in 2016, growing paid subscribers by 36 percent in the last 12 months. Crunchyroll users stream over 1.5 billion minutes of anime per month to more than 1 billion devices around the world. According to Crunchyroll, the service is available in every single country.
Our popular Five on Friday column has returned. In our first edition for 2017, Recurly shares top 10 subscription trends, ThreatMetrix talks about the state of CNP fraud, Jim Dicso offers four ways to improve personalization as a marketing tool, Aria Systems shares 5 "wow" recurring revenue stats fro 2016, and we tell you about our next three events.
Last week WWE (NYSE: WWE) reported its fourth quarter and full year financials for 2016 with impressive results, including fourth quarter revenue of $194.9 million, a 17 percent increase, and total revenue for the year of $729.2 million, the highest in the company’s history. Other highlights include net income of $8.0 million, or $0.10 per share, a big improvement over a $1.2 million net loss, year-over-year.
Cooper Hefner, son of Playboy founder Hugh Hefner, announced on Twitter Monday that Playboy would bring nude photography back to the iconic men’s magazine starting with the March-April 2017 issue. Playboy had stopped including nude photos in the magazine in March 2016, after successfully redesigning a safe-for-work (SFW) website in August 2014 and a SFW Playboy Now mobile app.
Last week LinkedIn (NYSE: LNKD) announced new premium features to its two consumer subscriptions, Premium Career and Premium Business, in a blog post by Gyanda Sachdeva, senior director or product management. In addition to the new premium features, subscribers will receive unlimited access to LinkedIn Learning and LinkedIn Salary.
Last Thursday Pandora (NYSE: P) reported its fourth quarter and full year 2016 financials. While there were many positives including $392.6 million of total revenue in the fourth quarter, a 17 percent increase year-over-year, and 4.39 million subscribers in Q4, a 12 percent increase year-over-year, the company still reported a staggering loss of $90 million for the quarter and $343 million for the full year.