Facebook Integration Fuels Growth for Genealogy Research/Social Networking Membership Site
Discover how FamilyLink.com piggybacked on Facebook's popularity to create a social networking site for families that includes a premium genealogy research database. Insider spoke with CEO Paul Allen, an online subscriptions pioneer who previously founded Ancestry.com, to learn how the site attracts a flood of referrals from Facebook, and how it uses email updates to generate leads for its paid memberships.
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