Have you seen a rise in declines or a rise in chargebacks or fraud? Are your renewals taking longer to successfully process? Do you understand why? Paul Larsen, Subscription Insider Guide to Payment Processing, leading expert in card-not-present recurring payments, and Managing Partner of the Paul Larsen Group, in this on-demand version of our January 2017 online seminar, will outline key payment processing trends every subscription company should be aware of, and be on top of, for 2017.
Understand state, Federal, and credit card regulations that cover subscription promotional and trial offers as well as auto-renewal practices. This one-hour on-demand training session features Lisa B. Dubrow, Esq., Subscription Insider's Guide to Regulation and Compliance and one of America's leading attorneys specializing in helping paid subscription businesses, membership organizations, and continuity clubs understand how the law impacts their business on a practical level. …
Social media marketing is an increasingly important part of the marketing mix, do you (or your team) understand the potential pitfalls that could have a significant and negative impact on your company? In this on-demand training session, understand the legal issues involved with real-time marketing and how to successfully navigate them.
In this on-demand version of "Five Payment-Processing Challenges in 2016: How to Reduce Their Impact and Keep More of Your Recurring Revenue" you'll get details on the five biggest subscription payment-processing challenges and the and best practices you can use to mitigate the negative impact these trends could have on your bottom line.
Nurturing a brand requires visionary leadership and tactical discipline. The challenge increases exponentially when we bring new businesses into the fold. What are the most important elements of rebranding? How do you avoid confusing the subscribers of both existing and acquired brands and meet the goals set when you acquired the company in the first place?
During this On-Demand webinar, Subscription Insider CEO Kathy Greenler Sexton and product development expert Diane Pierson provide insights from their own acquisition-rebranding experiences
Want to turbo charge your membership business? Robbie Kellman Baxter, author of The Membership Economy, walks us through what membership-focused organizations can learn from other business models and teaches us how to leverage and apply ideas to our own membership & subscription businesses in the on-demand webinar.
In 2013 and 2014, more than 30% of all credit cards in the US were reissued due to fraud and major merchant customer databases being compromised (e.g. Target, Home Depot, Anthem and others). As a Card-Not-Present (CNP) merchant, we are sure you have been working hard to mitigate churn in your customers due to this. It's a big issue! Think updating 30% of your cards on file is a challenge? Think again, the biggest disruption is right here, right now. In this on-demand webinar, Paul Larsen, Founder and Managing Partner of PLC and our INSIDER Guide to Payment Processing, discusses why the “Chip” Credit Cards will completely upend your Card-not-presence business – and how your business needs to prepare for these changes.
To understand your retention opportunities and trends, you need to have a simple way to track attrition patterns. But you also need a methodology which accommodates different billing periods and the fact that some customers pay for only part of a term and then cancel. Part of our four-part INSIDE Metrics series on measuring subscription retention, this on-demand tutorial outlines the basic concepts in the series and specifically, train viewers on using the detailed Excel spreadsheet in Part III of our INSIDE Metrics: Retention series.
Databases (and directories) are a special challenge from a subscription standpoint. If you are selling (or considering selling) a subscription to a database or directory, listen and learn from Russell Perkins, noted expert on monetizing data, will outline the top tactics for selling subscription data products.
Did you know email marketing is the #1 acquisition tactic for subscription and membership sites? Is your subscription business using the latest email marketing tactics and achieving best-of-breed results compared to your peers? Learn from Minal Bopaiah in this 25-minute on-demand webinar as she walks through lessons learned from our Email Marketing Benchmark Report for Subscription Sites. Minal will explain why email is still a digital publication's best friend and how to optimize campaigns and lists for maximum effect.
Have you started working with marketing partners to help drive traffic and/or revenue to your business? If not, you are leaving money on the table! Even if you are a small shop, marketing partnerships can make a big difference for your business. Diane Pierson will outline the basics of marketing partnerships. Diane will draw on her experience helping top publishers expand their subscriber bases by working with other publishers. In this one hour webinar - we will cover: What is Co-marketing?, What types of partnerships should you consider?, Examples and case studies of different types of marketing partnerships, How do you start a partnership program?, Who is your target as a marketing partner and why?, What is the right way and the wrong way to do a marketing partnership, including sharing email lists!
News and information sites account for less than 10% of Web traffic, so if you're looking to make a volume play with your advertising sales, you're likely to lose. But that doesn't mean that subscription and advertising sales are mutually exclusive. Find out in this 30-minute Webinar with Jon Slade, the Commercial Director at the Financial Times, how subscriber data can allow you to provide a more targeted audience to your advertisers and how to provide better reports to your advertisers so that they keep coming back. Plus, get a downloadable copy of the slide deck with lots of helpful charts!
Marketing Automation is all the rage, but is it good for subscription sites? Or is it another eCommerce tactic that subscription sites keep trying to bend to their marketing needs? In this 20-minute Webinar, marketing automation expert Brad Mehl discusses what exactly marketing automation is, how you're already probably using, and 5 rules for optimizing your marketing automation. Plus, Mehl will discuss a real-life Case Study on how Jane's is using marketing automation to improve its member engagement and revenues!
Are you looking to optimize your marketing through Facebook? In this 2 part on-demand video tutorial, Facebook experts Stuart Jordan and Michael McCurdy will discuss: * How to structure the optimal Facebook marketing funnel * The power of Facebook targeting options * The new Facebook marketing options and tools, including conversion tracking, retargeting, custom audiences, look-a-like audiences, partner profiles, power editor and channel placement options * A deep dive Case Study from TestingMom.com on targeting through Facebook
Things can get tricky when print or free online publications want to launch a paywalled site, especially if you don't have a plan for managing consumer backlash. In this 20-minute Webinar, PR expert Zachary Hooper discusses five critical factors when launching a paywall, from website and paywall messaging to what to tell the press. Plus, discover five key value propositions and examples from real-life subscription sites. Includes PDF of slides to download.