Marketing Automation and lead generation continues to be a key challenge for subscription marketers. Kevin Novak, Subscription Insider Guide to Leveraging Technology, walks through a primer (and 30-page PDF slide how-to deck) on how to generate high-quality leads using lead scoring using marketing automation, behavioral and interaction data to move the lead from awareness to decision quickly and effectively.
Building Customer-Focused Products: An Insiderís Guide to Market Research,†is a series compiled by product owners with decades of experience in creating and launching successful subscription products.† In How to Prioritize Actions Based on Research, Diane Pierson, Subscription Insider Guide to Building Subscription Products outlines our Readiness Model for prioritizing what product opportunities you should target.
Building Customer-Focused Products: An Insiderís Guide to Market Research,†is a series compiled by product owners with decades of experience in creating and launching successful subscription products.† In this article, Diane Pierson, Subscription Insider Guide to Building Subscription Products, outlines how to quickly and efficiently track your competition.
Building Customer-Focused Products: An Insiderís Guide to Market Research,†is a series compiled by product owners with decades of experience in creating and launching successful subscription products.† In this part of the series, Diane Pierson walks through a primer on market segmentation.
Customer surveys are fast and cheap and are extremely effective for gathering market research, if you follow some easy tips. There is a dark side, however, it's also VERY easy to create a bad survey that delivers low-quality information with misguided direction and insight about your product or business.Diane Pierson walks through the dos and don'ts of creating an effective survey for your subscription business.
This first article in our series Building Customer-Focused Products: An Insiderís Guide to Market Research offers an overview of what market research is and why its so important to your business.
If you're spending a large amount of time and money to acquire new customers, do renewals really matter? They do, and it's a matter of your profitability. Thatís because thereís a good chance that you're spending quite a bit of money to acquire every new subscriber. In general, the average subscription business pays about what the first term of service would be in order to acquire that new subscriber. The baseline cost for a renewed subscriber, on the other hand, is just the cost of credit card processing. Renewed accounts are as close to pure profitability as you can get, so it will positively affect your subscription business to have as many renewed accounts as possible. Here are some tried-and-true tips to help you maintain a healthy level of renewals, and limit your subscriber churn.
Is your subscription company on Facebook? If not, it should be. We'll show you 15 ways to use Facebook to promote your subscription company through cover photos, sponsored posts, interactive posts and more.
Is your subscription company on Instagram? If not, it should be. We show you 18 ways to use Instagram to promote your subscription company through infographics, special offers, announcements and engaging with subscribers and prospects.
Is Twitter the right social media platform for your business? Learn more in this installment of Subscription Biz Basics where we give you 15 illustrated Twitter tactics you can start using today to promote your subscription or subscription box business!
Subscription businesses have the unique opportunity to leverage targeted pricing to maximize revenue while determining how a given shift would affect its subscribers.
The key to a profitable subscription business is retention. Here are Subscription Insider's 30 tips and tricks to improve retention and plug subscriber and revenue leaks!
Learn how to protect your subscription or subscription box company with business insurance. We'll cover how to buy business insurance online versus through an agent, how to choose an insurance company, and more.
With more than 15 types of business insurance, it can be hard to decide what your subscription or subscription box company needs. In this How-To primer, Subscription Insider helps you navigate the murky waters of business insurance to explain the different types of coverage, so you can choose how to best protect your company from potential risks and financial loss.
So you want to start or grow a subscription business? Fortunately, there are many funding options for small companies to get their subscription businesses off the ground or scaling to high growth, whether they want to launch a new SaaS, mobile, content or subscription box company. In this primer, we'll give you a rundown of the options available, including traditional and alternative financing to make your dreams (and business plan) a reality.