In part two of Organic Search for Publishers, Kevin Novak walks through why segmentation of your subscribers (and prospects) and talking to them in their own voice are so important to an effective organic search strategy. In Organic Search for Publishers: Why Segmentation and Voice are Important, you will learn how why itís imperative to get beyond internal thinking that can create false target segments and related content that true customers will not identify with. You will also understand why looking eternally to understand the vocabulary and nuances of how each segment communicates and finds information will be a key cornerstone to your organic search program.
In part one of Organic Search for Publishers, Kevin Novak walks through the basics of what organic search is and more importantly, why organic search is still relevant in the age of social media. If you are not achieving 55% to 75% of inbound traffic from organic, you are underperforming. The new reality of organic search is that you must accommodate and deliver engaging content that is easily discoverable. In Organic Search for Publishers: Understanding the Basics, you will learn how people search for information and how they find and engage with your content. In addition, you will understand the key signals a search engine uses to determine if your content is presented to someone doing a search.
Marketing Automation and lead generation continues to be a key challenge for subscription marketers. Kevin Novak, Subscription Insider Guide to Leveraging Technology, walks through a primer (and 30-page PDF slide how-to deck) on how to generate high-quality leads using lead scoring using marketing automation, behavioral and interaction data to move the lead from awareness to decision quickly and effectively.
Building Customer-Focused Products: An Insiderís Guide to Market Research,†is a series compiled by product owners with decades of experience in creating and launching successful subscription products.† In How to Prioritize Actions Based on Research, Diane Pierson, Subscription Insider Guide to Building Subscription Products outlines our Readiness Model for prioritizing what product opportunities you should target.
Building Customer-Focused Products: An Insiderís Guide to Market Research,†is a series compiled by product owners with decades of experience in creating and launching successful subscription products.† In this article, Diane Pierson, Subscription Insider Guide to Building Subscription Products, outlines how to quickly and efficiently track your competition.
Building Customer-Focused Products: An Insiderís Guide to Market Research,†is a series compiled by product owners with decades of experience in creating and launching successful subscription products.† In this part of the series, Diane Pierson walks through a primer on market segmentation.
Customer surveys are fast and cheap and are extremely effective for gathering market research, if you follow some easy tips. There is a dark side, however, it's also VERY easy to create a bad survey that delivers low-quality information with misguided direction and insight about your product or business.Diane Pierson walks through the dos and don'ts of creating an effective survey for your subscription business.
This first article in our series Building Customer-Focused Products: An Insiderís Guide to Market Research offers an overview of what market research is and why its so important to your business.
If you're spending a large amount of time and money to acquire new customers, do renewals really matter? They do, and it's a matter of your profitability. Thatís because thereís a good chance that you're spending quite a bit of money to acquire every new subscriber. In general, the average subscription business pays about what the first term of service would be in order to acquire that new subscriber. The baseline cost for a renewed subscriber, on the other hand, is just the cost of credit card processing. Renewed accounts are as close to pure profitability as you can get, so it will positively affect your subscription business to have as many renewed accounts as possible. Here are some tried-and-true tips to help you maintain a healthy level of renewals, and limit your subscriber churn.
Is your subscription company on Facebook? If not, it should be. We'll show you 15 ways to use Facebook to promote your subscription company through cover photos, sponsored posts, interactive posts and more.
Is your subscription company on Instagram? If not, it should be. We show you 18 ways to use Instagram to promote your subscription company through infographics, special offers, announcements and engaging with subscribers and prospects.
Is Twitter the right social media platform for your business? Learn more in this installment of Subscription Biz Basics where we give you 15 illustrated Twitter tactics you can start using today to promote your subscription or subscription box business!
Subscription businesses have the unique opportunity to leverage targeted pricing to maximize revenue while determining how a given shift would affect its subscribers.
The key to a profitable subscription business is retention. Here are Subscription Insider's 30 tips and tricks to improve retention and plug subscriber and revenue leaks!
Learn how to protect your subscription or subscription box company with business insurance. We'll cover how to buy business insurance online versus through an agent, how to choose an insurance company, and more.