In this week’s Five on Friday, PR Daily shares seven digital tools perfect for streamlining social media marketing, Search Engine Land explains how Google calculates web page authority, Maximize Social Business offers the five essential elements for a winning infographic, PYMNTS.com interviews Recurly CEO Dan Burkhart on how recurring revenue is no longer a “one-and-done” proposition, and Hubspot offers advice on how sales reps can decide whether to call or email a new prospect.
This has been a great week for Subscription Insider, wrapping up another sold-out Payment Boot Camp. We enjoyed meeting some of you and sharing the wisdom of our subscription, billing and payment experts! While that was going on, we were also working on this week’s edition of Five on Friday. In this issue, Pagefair shows how Facebook is winning with its ad block strategy, PR Daily shares how marketers can increase webinar attendance, Meredith Corp. signs 700,000 paid subscribers to The Magnolia Journal, Media Blog tells us how to create viral content in 6 steps, and CIO shares 8 things that CMOs need to know now. Enjoy!
B2B prospect identification and targeting have come a long way in the last few years. Things that once seemed impossible are now taken for granted. As Subscribcription Insider Guide to Data Publishing Strategy, Russell Perkins explains, CaliberMind is an example of company that shows that data opportunities are everywhere – and that the tools needed to collect, process and apply data continue to get more and more powerful.
In this week’s Five on Friday, Vindicia shares how companies have revamped their past services through subscriptions, Forbes reveals four corporate communications best practices from GE, Kissmetrics explains how Netflix keeps its churn rate low by keeping its subscribers engaged and watching, MarketingProfs offers ways to increase traffic organically, and LinkedIn posts some great subscription jobs.
In this week's Five on Friday, Sitepoint shares three SaaS metrics that matter and how to improve them, PageFair identifies the demographics of people who are mostly likely to block ads, and Hubspot offers a character count guide for content marketing for blog posts, videos, tweets and more. We’ll also tell you about Huffington Post’s redesign and new branding and how PayPal is succeeding in attracting new users and growing on mobile.
Just because you can add advertising or other ways to monetize your data, doesn’t mean you should. Consider the online real estate listings databases, many with lots of advertising embedded in and around each listing. Russell Perkins, Subscription Insider Guide to Data Publishing Strategy, discusses if the extra revenue is worth the distraction, confusion and possible annoyance of a target customer, potentially worth thousands, tens of thousands, or more to the listing broker.
In this week’s Five on Friday, we’ll share PageFair’s 2017 adblocking report, MarketingProfs’ top tips for creating successful lead generation landing pages, legal ways to use customer testimonials, how to keep the trust of your customers, and last but not least, Digiday explains how Brexit’s unexpected election news has helped The Spectator triple its daily subscriber sales.
Why is data getting so much attention these days? Why is it such a good business? Why is it so profitable? Well, there are numerous reasons, but the one Russell Perkins, Subscription Insider Guide to Data Publishing Strategy would like to highlight today is that increasingly, data matters.
It is hard to believe it is Friday already, isn’t it? Where did the week go? Before you head into the long holiday weekend, take a look at this week’s Five on Friday articles with SEO tips from Search Engine Land, marketing time savers from Constant Contact, security best practices from Recurly and social sharing advice from Strong Social Media. We’ve also scouted out some top subscription jobs from LinkedIn.
As millennials continue to exert greater control and influence over today’s economic climate, it has become mission critical to understand their real-time spending patterns and methods to optimize effective marketing strategies and engagement. Jim Fosina, Subscription Insider Guide to Box Subscriptions, walks through why you need to adjust your marketing strategy with millennials in mind.
In this week’s Five on Friday, we’ve got an interesting mix of content to help your subscription company grow and be more effective, including the keys to a successful subscription revenue model, pricing OTT content just right, using content outlines to improve writing, approaching brand loyalty like Amazon, 10 email mistakes not to make and, as an added bonus, information about our next Payment Processing Bootcamp in New York City!
Product Management is the full ownership of a product or service through its entire lifecycle. Product Management cuts across ideation, development, launch, ongoing marketing and sales, and constant and never-ending improvement. Ready to see how solid your Product Management efforts are? Answer these ten questions to see how you stack up against the competition.
New products are the lifeblood of an organization. Given changes in technology, consumer preferences, and cost structures, if you don’t innovate you will die. Out of the companies that were in the Fortune 500 in 1955, only 61 are still on the list. What makes you think you are immune to this phenomenon? Rob Ristagno, Subscription Insider Guide to Digital Product Management, walks through a five-step new product development (NPD) framework that he uses to best support innovation and growth.
Happy Friday! If you are reading this, you did, indeed, survive the week. Congratulations! Before you leave the office for the weekend, check out this week’s Five on Friday. In today’s edition, we share initial standards released by the Coalition for Better Ads, Search Engine Watch’s 6 (or is it 7?) tips for capturing readers’ attention spans, a theory on why millennials love subscriptions but Gen Xers and Baby Boomers don’t, 5 common subscription commerce hurdles and overcoming them, and how to choose which social media platform to use and when.
In today's Five on Friday, we share 4 steps to help you overcome a cloud outage, customers want more personalized service, top subscription companies that are hiring, Amazon's plans to transform Twitch into an advertising channel, and two new Subscription Insider events to keep you in the know: How to Reduce Churn in 14 Days webinar and our Subscription Payment Processing Boot Camp East. Get it all in this week's Five on Friday.