In this week’s Five on Friday, we’ll share PageFair’s 2017 adblocking report, MarketingProfs’ top tips for creating successful lead generation landing pages, legal ways to use customer testimonials, how to keep the trust of your customers, and last but not least, Digiday explains how Brexit’s unexpected election news has helped The Spectator triple its daily subscriber sales.
Why is data getting so much attention these days? Why is it such a good business? Why is it so profitable? Well, there are numerous reasons, but the one Russell Perkins, Subscription Insider Guide to Data Publishing Strategy would like to highlight today is that increasingly, data matters.
It is hard to believe it is Friday already, isn’t it? Where did the week go? Before you head into the long holiday weekend, take a look at this week’s Five on Friday articles with SEO tips from Search Engine Land, marketing time savers from Constant Contact, security best practices from Recurly and social sharing advice from Strong Social Media. We’ve also scouted out some top subscription jobs from LinkedIn.
As millennials continue to exert greater control and influence over today’s economic climate, it has become mission critical to understand their real-time spending patterns and methods to optimize effective marketing strategies and engagement. Jim Fosina, Subscription Insider Guide to Box Subscriptions, walks through why you need to adjust your marketing strategy with millennials in mind.
In this week’s Five on Friday, we’ve got an interesting mix of content to help your subscription company grow and be more effective, including the keys to a successful subscription revenue model, pricing OTT content just right, using content outlines to improve writing, approaching brand loyalty like Amazon, 10 email mistakes not to make and, as an added bonus, information about our next Payment Processing Bootcamp in New York City!
Product Management is the full ownership of a product or service through its entire lifecycle. Product Management cuts across ideation, development, launch, ongoing marketing and sales, and constant and never-ending improvement. Ready to see how solid your Product Management efforts are? Answer these ten questions to see how you stack up against the competition.
New products are the lifeblood of an organization. Given changes in technology, consumer preferences, and cost structures, if you don’t innovate you will die. Out of the companies that were in the Fortune 500 in 1955, only 61 are still on the list. What makes you think you are immune to this phenomenon? Rob Ristagno, Subscription Insider Guide to Digital Product Management, walks through a five-step new product development (NPD) framework that he uses to best support innovation and growth.
Happy Friday! If you are reading this, you did, indeed, survive the week. Congratulations! Before you leave the office for the weekend, check out this week’s Five on Friday. In today’s edition, we share initial standards released by the Coalition for Better Ads, Search Engine Watch’s 6 (or is it 7?) tips for capturing readers’ attention spans, a theory on why millennials love subscriptions but Gen Xers and Baby Boomers don’t, 5 common subscription commerce hurdles and overcoming them, and how to choose which social media platform to use and when.
In today's Five on Friday, we share 4 steps to help you overcome a cloud outage, customers want more personalized service, top subscription companies that are hiring, Amazon's plans to transform Twitch into an advertising channel, and two new Subscription Insider events to keep you in the know: How to Reduce Churn in 14 Days webinar and our Subscription Payment Processing Boot Camp East. Get it all in this week's Five on Friday.
Online rating systems are ubiquitous and powerful. But not everything is easy to rate. Restaurants and hotels are pretty easy. Rating professionals, not so much. There is an urgent need for consumers to get better insight into lawyers, doctors, and other professionals. But there are two major complicating factors it: consumer know-how about the professional’s profession and personal relationships with the professional. Russell Perkins, Subscription Insider Guide to Data Publishing Strategy, explains why it’s been so much harder for rating sites for professionals to take hold and some emerging solutions to overcome those challenges.
Happy St. Patrick’s Day and thanks for checking out Five on Friday, our curated list of subscription-related “must reads.” In this week’s edition of Five on Friday, you’ll find 7 SaaS KPIs to track in 2017, tips for creating effective Facebook Ads, cross-border taxes, emotional triggers and reducing churn.
We hope you enjoy reading Five on Friday as much as we love putting it together. After all, it is so hard to read all of the newsletters, articles and social media content that crosses your path every day. We’ve done the work for you by curating five hot topics to make your subscription life easier. This week we feature Hubspot’s ultimate guide to objection handling, 4 tips for managing content mistakes (a continuation from last week’s Five on Friday), 3 reasons to focus on involuntary churn, how to advertise your subscription products on Facebook, and subscription boot camp is back!
Content is a major aspect of your membership business. Regardless of whether you offer an online service, a gym membership, or something entirely different – you have to get your content right. It is a great way to tickle the fancy of potential members, but also to keep your current members satisfied. You might be scratching your head right now. It sounds good, but where do you start? How do you maintain a solid content strategy? Scott Whitaker, Subscription Insider Guide to Membership Strategy explains.
If you haven't noticed yet, we've brought back Five on Friday. This week we explore how brands are investing in platforms but not in exclusive content, how one subscription company, Deliveroo, is expanding its brand through TV, what customer-first marketing means, how content mistakes can harm both your brand and your SEO, and we’ll give you a sneak peek at what you’ll learn in our next free webinar, “How to Maximize Renewals.”
Every subscriber has a “retention point” that is the moment in time when they become subscribers for life. When a group reaches this “retention point”, 70% to 80% become subscribers for life. Robert Skrob, Subscription Insider Guide to Membership Retention, discusses retention points and why moving your business’s retention point earlier in your subscriber lifecycle is the key to long-term growth.