The Federal Trade Commission (FTC) on January 23, 2017, released a report designed to provide guidance and insight into the legal issues associated with tracking a user across multiple devices. For advertisers, this type of tracking is an effective means to raise conversion rates, save purchase cart abandonment, or even raise engagement. Lisa B. Dubrow, Esq, walks through the report and offer five tips for digital media companies to help follow FTC guidance.
How you set up a trial offer, how you disclose certain elements of that offer in marketing copy, and how your financial operations manage money related to that free trial offer. all have potential legal implications. Lisa B. Dubrow, Esq., walks through five legal considerations every business should be mindful of when incorporating a trial offer to your subscription or membership product.
Offering a subscription trial is often the most debated and discussed topic for subscription businesses. No matter how much experience your team has, the best course of action is to begin with a well-informed plan based on your answers to the questions here.
The California Online Privacy Protection Act (CalOPPA) applies to any organization that collects personally identifiable information (PII) from California residents. Lisa B. Dubrow, Esq., Subscription Insider Guide to Regulation and Compliance, explains the law, how consumers can now report violations, and what subscription and membership companies need to do to comply.
Having a well-drafted social media policy can protect your company from employees who post inappropriate or unlawful content on social media. But watch out -- your policy may inadvertently violate the National Labor Relations Board Act (NLRB Act), which prohibits employers from restricting employees’ “protected concerted activity.” Lisa B. Dubrow, Esq., Subscription Insider Guide to Regulation, walks through recommendations to help you stay on the right side of the law and discusses two recent cases involving Chipotle and Machinima, specifically related to corporate social media policy.
The U.S. Copyright Office has announced a new electronic filing system for registering websites, apps, and other online platforms for “safe harbor” protection from copyright infringement liability. The new system becomes effective December 1, 2016. Lisa B. Dubrow, Esq, Subscription Insider Guide to Regulation and Compliance reviews the changes and provides action items for companies.
This first article in our series Building Customer-Focused Products: An Insider’s Guide to Market Research offers an overview of what market research is and why its so important to your business.
In a complaint against Chemence, the FTC alleged that the company deceived consumers by making “Made in USA” or “Proudly Made in USA” claims. Lisa B. Dubrow, Subscription Insider Guide to Subscription Regulation and Compliance, outlines how this complaint is a lesson learned for subscription and membership organizations.
NutraClick just entered into a consent decree with the FTC over free product samples tied to negative option (auto-renewal) sales. Lisa B. Dubrow, Esq., Subscription Insider’s Guide to Subscription Regulation and Compliance, walks through the case and why this is a lesson for all subscription and recurring revenue businesses to make sure terms and conditions are clear and conspicuous.
The Washington State Attorney General's Office announced September 6th fines for Seattle-based Julep Beauty, Inc. and its owner Jane Park for using “negative option” marketing tactics for its subscription beauty box. Subscription Insider Guide to Subscription Regulation and Compliance, Lisa B. Dubrow, Esq, outlines the ruling and its impact on subscription and recurring revenue businesses.
Referrals are one of the most effective ways to generate new subscribers for your site at a very low cost, but not nearly as many subscription businesses use this tactic as they should. In this primer, Subscription Insider walks you through the basic of a Referral Program, complete with a directory of 15 Referral Platforms.
Launching a new subscription business, membership, or product? You don’t need a big budget to get started, but you do need to market smart. In this Subscription Marketing guide, we outline in detail the 12 steps every subscription marketer needs to understand to kick-start their marketing program and drive profitable revenue, even with a small budget or even little experience.
This sixth-and-final article in our series “Getting Your Product Out the Door: Feature Prioritization, Testing and Launch” explores the tough decisions necessary when development bumps up against deadlines and you need to pare down to the essentials. Also detailed is what you can expect during product testing and what your responsibilities are as product owner. And, of course – launch!
A class action lawsuit has been filed in California alleging that Synapse Group, Inc., a magazine subscription agent, violated California law for failure to adequately disclose that magazine subscriptions they sold automatically renewed. Lisa B. Dubrow,Esq. outlines the case in the Legal Insider.