Are Your Influencer Campaigns Compliant?
Influencer Marketing is an increasingly popular form of marketing where companies use both internal expert and/or an external expert (think a journalist, analyst or topic expert) to establish credibility and influence with their target customers. Lisa B. Dubrow, Esq, Subscription Insider Guide to Regulation and Compliance, discusses a recent letter from the Federal Trade Commission to many companies inquiring about those companiesí use of disclosures in their influencer campaigns.
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