Publishers are from Mars, Content Marketers are from Venus
Content ROI can mean many things for different types of organizations. For media companies and content marketers, they couldn't be more different. Each have very different views, very different processes and different teams for creating, managing and tracking content. Kathy Greenler Sexton from Subscription Insider walks through how each looks at, values and tracks content ROI, and points out lessons each can learn from the other.
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