Google Explores CRM Re-Targeting: What to Know and What to Do
Remember those ads you've seen for web sites that "follow you" as you surf the web? They're called retargeting ads and they are about to become much more prevalent. INSIDER Guide to Subscriber Engagement walks through how you can plan for changes Google may make in retargeting where the ads Google is planning would be targeted to specific individuals whose email address is known by the advertiser.
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