5 Dilemmas Facing Ad-Driven Publishers
Real-time data is changing advertiser campaign reporting and delivery expectations.
Publishers with advertising lines-of-revenue (along with subscriptions) need to grow and mature the data they are collecting to meet not only their advertisers needs, but also their own. Kevin Novak, Subscription Insider Guide to Leveraging Technology, walks through the five dilemmas facing publishers that they need to understand and navigate to be successful in a world of real-time data fueling the branding and customer acquisition campaigns of their advertisers.
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