Subscription Insider has partnered with leading subscription and membership experts to bring you insight and expertise on the unique issues of operating and growing a recurring revenue business. 

 

Customer Acquisition  

Peter Figueredo, Subcsription Insider Guide to Customer AcquisitionPeter Figueredo, Founder and Subscription Practice Lead, House of Kaizen

Subscription Insider Guide to Customer Acquisition

Successful subscriber acquisition efforts focus not just on leads and trials but look down the entire user journey and incorporate lifetime value. This insider guide will explore a full funnel view of subscription acquisition efforts tying front end marketing with backend LTV and upsell efforts. I will share thought-provoking articles, real world case studies, expert interviews, and much more. Let's build high value and efficient subscriber acquisition efforts that slow down the rotating door of churn.

Check out Peter's Biography, Contact Information, and Articles

 Data Publishing Strategy

Russell Perkins, Subscription Insider Guide to Data Publishing Strategy

Russell Perkins, Founder and Managing Director, InfoCommerce Group

Subscription Insider Guide to Data Publishing Strategy

Data is different from other forms of content – and in good ways. Done right, data products are stickier, renew better and command higher prices than almost all other content. But success with subscription-based data products means mastering lots of details. It also means that to be successful, you need a deep understanding of what sets data products apart, and how they deliver value to their customers. I've been working with data-driven information products for nearly 30 years, and I'm looking forward to sharing with you what I've learned along the way, and to help keep you abreast of this rapidly evolving corner of the subscription content business.

Check out Russell's Biography, Contact Information, and Articles

 Digital Product Management

Rob Ristagno, Subscription Insider Guide to Digital Product Management

Rob Ristagno, Founder, The Sterling Woods Group

Subscription Insider Guide to Digital Product Management

Do you know who your "Whales" are and what they want? If not, you should! Whales are your most enthusiastic and engaged customers, readers, or subscribers. Your top 10-20% of customers likely drive 70-80% of your revenues.  Also, these Whales are more profitable, drive favorable word of mouth, and can help you in the product management process.  We work with clients to find their Whales, listen to them, and come up with a slate of digital product management initiatives to grow revenues.  We have a track record of driving 50%+ growth for clients by optimizing their digital product efforts.

Check out Rob's Biography, Contact Information, and Articles

 Leveraging Technology

Kevin Novak, Subscription Insider Guide to Leveraging Technology

Kevin Novak, CEO, 2040 Digital

Subscription Insider Guide to Leveraging Technology

Does the topic of technology make you shudder? Does your technology staff or vendors speak in technical terms that make your head hurt?  The technology universe is growing more complex by the day. New technology tools and platforms are being launched at a rapid pace creating opportunities for organizations seeking to better manage content, marketing, sales, audience development and management, subscription management and general operations. Whether you are a small, medium or large size business, I will help you discover what you need to know, what questions to ask, how to make the best choices, and what tools are the best for a variety of business needs.

Check out Kevin's Biography, Contact Information, and Articles

 Membership Retention

Robert Skrob, Subscription Insider Guide to Membership Retention

Robert Skrob, President, Membership Services, Inc.

Subscription Insider Guide to Membership Retention

Grow your recurring monthly revenue by reducing the cause of 85% of your churn, voluntary cancellations, when you follow advice from Robert Skrob, our Subscription Insider Guide to Membership Retention. For more than two decades, Robert has helped hundreds of membership programs launch and then grow from start-ups to become some of the largest membership and subscription companies across the globe. In a world where excessive churn rates are all too common and even accepted, Robert is able to transform subscription programs from what he calls “a series of one night stands” into long-term relationships.

Check out Robert's Biography, Contact Information, and Articles 

 Membership Strategy

Scott Whitaker, Subscription Insider Guide to Membership Strategy

Scott Whitaker, Founder, Scott Whitaker Consulting

Subscription Insider Guide to Membership Strategy

The results you are getting from your membership and subscription program are a direct correlation of the strategies and systems you have in place. You’re currently getting what your program is built for. The problem is not your members. If you want to grow your business, you must have a plan, strategy, and systems put in place to make it happen. Every membership business has them. The question is: “how healthy are your systems?” When your business strategies and systems are working together your business will grow. When your systems and strategies are out of alignment, members will quit, new members won’t sign up and retention will drop right alongside your profit. It is possible to have a step-by-step process to get members, on-board new members, increase retention, and create ascension while giving your deliverables and improving your program, giving you higher profits. You just have to implement the right systems and strategies.  

Check out Scott's Biography, Contact Information, and Articles  

Payment Processing

Paul Larsen, Subscription Insider Guide to Payment Processing

Paul Larsen, Founder and Managing Partner, Paul Larsen Consulting

Subscription Insider Guide to Payment Processing

I look forward to exploring payment processing with you. Best practices in payment processing will help your business save and recover revenue. 

Check out Paul's Biography, Contact Information, and Articles

 Product Development

Diane Pierson, Subscription Insider Guide to Product Development

Diane Pierson, Subscription Insider

Subscription Insider Guide to Product Development 

Building products the market will not only love but pay for is at the heart of what we do. So how do you determine what product has the best chance in the market?  How do you prioritize the expansion options once your first product is successful? And how do you not only launch but scale your business going forward? My experience in bringing products to market for American Lawyer Media, Dun & Bradstreet and others gave me the opportunity to learn what works – and what doesn’t – in new product development, launch and scale. 

Check out Diane's Biography, Contact Information, and Articles

 Regulation and Compliance

Lisa B. Dubrow, Subscription Insider Guide to Regulation and Compliance

Lisa B. Dubrow, Esquire 

Subscription Insider Guide to Regulation and Compliance

What do you need to stay in compliance with the very fast changing rules and regulation os subscriptions? What you thought was compliant may actually not be. While it's not a "sexy" topic of acquisition, payments or tech, regulation and compliance are one of the most important topics to get right, so you and your business can stay on the right side of the law.

Check out Lisa's Biography, Contact Information, and Articles 

  Subscription Boxes

Jim Fosina, Subscription Insider Guide to Subscription Boxes Jim Fosina, Founder and CEO, Fosina Marketing Group and Amora Coffee

Subscription Insider Guide to Subscription Boxes

I am looking forward to sharing my experience as a CEO to a Subscription Box service along with my subscription commerce expertise, marketing and offer configuration aptitude, best business practices, and direct to consumer marketing experience to help you build and grow yours.. 

Check out Jim's Biography, Contact Information, and Articles

  SaaS Finance and Growth

Denice Sakakeeny, Subscription Insider Guide to SaaS Finance and Growth Denice Sakakeeny, Principal Consultant, Denice Sakakeeny and Associates

Subscription Insider Guide to SaaS Finance and Growth

SaaS, cloud and high-tech companies come with a unique set of complex problems and impediments to growth. Your success as a founder, CEO, CFO, or SaaS marketer hinges on your ability to define the right process, operations, and metrics and to use that data to maximize growth. This Insider Guide offers practical advice in corporate finance, funding, accounting, mergers & acquisitions, sales operations, revenue optimization, economic models, strategic human resource management, and more for recurring revenue, SaaS and high-tech companies. 

Check out Denice's Biography, Contact Information, and Articles

Subscriber Engagement

Brad Mehl, Subscription Insider Guide to Subscriber EngagementBrad Mehl, President, Boundless Markets


Subscription Insider Guide to Subscriber Engagement 

True subscriber engagement is driven by marketing, sales, service, and product excellence. And every year, data and technology are playing a greater role. The landscape is quickly changing but ultimately it's still about knowing your audience and responding to their needs.

Check out Brad's Biography, Contact Information, and Articles  

Subscription Metrics

Bill Baird, Subscription Insider Guide to Subscriber Metrics

Bill Baird, CEO, Baird Direct

Subscription Insider Guide to Subscription Metrics

Get ready.  Because I'm going to turn your reports into a profit center.  You'll look at your numbers in a clearer, more insightful way, and learn to identify the best marketing optimization opportunities.  You'll learn what to track, but more importantly, how to re-organize and interpret it for maximum insight.  

Check out Bill's Biography, Contact Information, and Articles