Anheuser-Busch is being sued by an individual who claims copyright infringement and a violation of her right of publicity. Lisa B. Dubrow, Esq., Subscription Insider Guide to Regulation and Compliance, explains the basis of this lawsuit and why marketers need to be wary of relying upon boilerplate publicity releases included in official rules to use images submitted through social media channels.
Are you familiar with the recent bill, the “Unsubscribe Act of 2017?” You should be. This bill focuses on negative option contracts offered on the internet and includes a number of potentially problematic requirements. There is also a host of state legislative initiatives also focused on “negative option” or auto-renew that can and will impact your subscription or membership business if you are not careful. Lisa B. Dubrow, Esq., Subscription Insider Guide to Regulation and Compliance, explains this flurry of legislative activity around negative option plans.
The Consumer Review Fairness Act prohibits companies from threatening to sue or otherwise penalizing consumers for posting negative reviews or complaints. Lisa B. Dubrow, Subscription Insider Guide to Regulation and Compliance, explains this recent regulation.
The Federal Trade Commission (FTC) on January 23, 2017, released a report designed to provide guidance and insight into the legal issues associated with tracking a user across multiple devices. For advertisers, this type of tracking is an effective means to raise conversion rates, save purchase cart abandonment, or even raise engagement. Lisa B. Dubrow, Esq, walks through the report and offer five tips for digital media companies to help follow FTC guidance.
How you set up a trial offer, how you disclose certain elements of that offer in marketing copy, and how your financial operations manage money related to that free trial offer. all have potential legal implications. Lisa B. Dubrow, Esq., walks through five legal considerations every business should be mindful of when incorporating a trial offer to your subscription or membership product.
Like many legacy publishers, the 160-year-old McClatchy Company (NYSE: MNI), the owner of 31 media companies in 28 U.S. markets, is doing a major transformation, moving aggressively over the last several years to become a digital-first company. Instead of fighting a changing tide, McClatchy is making sweeping, long-term changes that are beneficial to the company but also to its readers.
In the summer of 2012, Liz Cadman knew she had a problem. She was addicted to subscription boxes, and she wanted more. She couldn't find the information she wanted online, however, to make smart buying decisions, so she started a blog to talk about subscription boxes. The blog grew into My Subscription Addiction, a full-fledged website dedicated to the discussion of subscription boxes. In four years, the site has exploded in popularity, and she has added additional features including swaps, a discussion forum and more. Learn how My Subscription Addiction started and grew into what it is today.
How can you combine a wholesale book business and a passion for children's literacy to get more books in the hands of kids? With the subscription box model. That's how founder Eric Shmuely made his dream become a reality -- by creating a subscription book service for children.
Last year the publishing industry was abuzz with the news that the Winnipeg Free Press was experimenting with a Read Now Pay Later micropayment platform, where readers pay $0.27 (Canadian) per article they have read. Dana Neuts explores how well the first seven months of the strategy has gone.
At just three years old, Readly has experienced rapid growth and is defining success in the digital magazine publishing space. Now offering nearly 1,100 magazines and more than 17,000 issues in 49 countries, learn more about Readly in this exclusive INSIDER Case Study.
In today's Five on Friday, we share 4 steps to help you overcome a cloud outage, customers want more personalized service, top subscription companies that are hiring, Amazon's plans to transform Twitch into an advertising channel, and two new Subscription Insider events to keep you in the know: How to Reduce Churn in 14 Days webinar and our Subscription Payment Processing Boot Camp East. Get it all in this week's Five on Friday.
Online rating systems are ubiquitous and powerful. But not everything is easy to rate. Restaurants and hotels are pretty easy. Rating professionals, not so much. There is an urgent need for consumers to get better insight into lawyers, doctors, and other professionals. But there are two major complicating factors it: consumer know-how about the professional’s profession and personal relationships with the professional. Russell Perkins, Subscription Insider Guide to Data Publishing Strategy, explains why it’s been so much harder for rating sites for professionals to take hold and some emerging solutions to overcome those challenges.
Happy St. Patrick’s Day and thanks for checking out Five on Friday, our curated list of subscription-related “must reads.” In this week’s edition of Five on Friday, you’ll find 7 SaaS KPIs to track in 2017, tips for creating effective Facebook Ads, cross-border taxes, emotional triggers and reducing churn.
We hope you enjoy reading Five on Friday as much as we love putting it together. After all, it is so hard to read all of the newsletters, articles and social media content that crosses your path every day. We’ve done the work for you by curating five hot topics to make your subscription life easier. This week we feature Hubspot’s ultimate guide to objection handling, 4 tips for managing content mistakes (a continuation from last week’s Five on Friday), 3 reasons to focus on involuntary churn, how to advertise your subscription products on Facebook, and subscription boot camp is back!
Content is a major aspect of your membership business. Regardless of whether you offer an online service, a gym membership, or something entirely different – you have to get your content right. It is a great way to tickle the fancy of potential members, but also to keep your current members satisfied. You might be scratching your head right now. It sounds good, but where do you start? How do you maintain a solid content strategy? Scott Whitaker, Subscription Insider Guide to Membership Strategy explains.
In part one of Organic Search for Publishers, Kevin Novak walks through the basics of what organic search is and more importantly, why organic search is still relevant in the age of social media. If you are not achieving 55% to 75% of inbound traffic from organic, you are underperforming. The new reality of organic search is that you must accommodate and deliver engaging content that is easily discoverable. In Organic Search for Publishers: Understanding the Basics, you will learn how people search for information and how they find and engage with your content. In addition, you will understand the key signals a search engine uses to determine if your content is presented to someone doing a search.
Marketing Automation and lead generation continues to be a key challenge for subscription marketers. Kevin Novak, Subscription Insider Guide to Leveraging Technology, walks through a primer (and 30-page PDF slide how-to deck) on how to generate high-quality leads using lead scoring using marketing automation, behavioral and interaction data to move the lead from awareness to decision quickly and effectively.
Building Customer-Focused Products: An Insider’s Guide to Market Research, is a series compiled by product owners with decades of experience in creating and launching successful subscription products. In How to Prioritize Actions Based on Research, Diane Pierson, Subscription Insider Guide to Building Subscription Products outlines our Readiness Model for prioritizing what product opportunities you should target.
Building Customer-Focused Products: An Insider’s Guide to Market Research, is a series compiled by product owners with decades of experience in creating and launching successful subscription products. In this article, Diane Pierson, Subscription Insider Guide to Building Subscription Products, outlines how to quickly and efficiently track your competition.
Building Customer-Focused Products: An Insider’s Guide to Market Research, is a series compiled by product owners with decades of experience in creating and launching successful subscription products. In this part of the series, Diane Pierson walks through a primer on market segmentation.
Last week Medium’s CEO and co-founder Ev Williams invited readers to subscribe to a new and improved Medium for $5 a month. In exchange for a monthly subscription, Williams promised a better reading experience and even better content. For now, Medium is launching the subscription option to a limited number of readers “who meet certain criteria,” but the company will be rolling out the program to everyone in the next few weeks.
Last Thursday The Verge reported that Twitter is surveying users to gauge interest in a premium product that would include advanced analytics, breaking news alerts, audience insights and more. The premium features would be available through Tweetdeck, Twitter’s professional management tool. The Verge quoted Twitter’s survey to users: “Twitter is considering offering an advanced TweetDeck experience, with more powerful tools to help marketers, journalists, professionals, and others in our community find out what is happening in the world quicker, to gain more insights, and see the broadest range of what people are saying on Twitter..."
According to Reuters, AMC Networks is working on an ad-free streaming product for cable and satellite TV customers that would allow them to watch “The Walking Dead” and other popular programs ad-free for $5 to $7 a month. Talking to anonymous sources, Reuters reports the product is aimed at millennial TV subscribers. Though the details are still being worked out, the idea is to offer the option as an add-on to monthly cable and satellite bills.
In this week’s subscription news headlines, Google wins publishers over, LinkedIn gets closer to becoming a CRM, and Discors wants people to pay for one low-priced subscription that crosses multiple publishers. We’re also reading about Apple Music’s saturation, or lack thereof, Netflix’s global growth and The Boston Globe’s use of Facebook for breaking news notifications.
StoryCloud, a real time video and content deposition service, is using the subscription model to launch a new “all-you-can-eat” legal video deposition subscription service. With the StoryCloud platform, attorneys can record and live stream depositions, with high quality audio and video. The recordings are saved to the cloud, so the content is immediately available and can be accessed from anywhere.
Learn how to maximize SaaS and software retention rates. During this on-demand seminar, Adriana Iordan—expert in global eCommerce and payments and Chief Product Officer at Avangate—will teach attendees why SaaS subscription businesses face unique customer retention challenges and how to handle them. This session includes benchmark data, best practice tactics, and three separate case studies to help you learn how to overcome the unique challenges SaaS recurring businesses face.
Revenue signals go way beyond renewal and churn KPIs. In order to maximize potential revenue, you need to get under the hood of your subscription product or service to understand revenue-related data. These “revenue signals” are in your billing, product, and customer data and they show where your subscription business is at risk for lower revenue or where you losing potential revenue opportunities. In this on-demand seminar, you will learn what to look at in your own data and analytics, what learnings you can glean from each revenue signal, what actions your subscription business should think about taking, and most importantly, the revenue impact of acting or not acting on each signal.
Have you seen a rise in declines or a rise in chargebacks or fraud? Are your renewals taking longer to successfully process? Do you understand why? Paul Larsen, Subscription Insider Guide to Payment Processing, leading expert in card-not-present recurring payments, and Managing Partner of the Paul Larsen Group, in this on-demand version of our January 2017 online seminar, will outline key payment processing trends every subscription company should be aware of, and be on top of, for 2017.
Understand state, Federal, and credit card regulations that cover subscription promotional and trial offers as well as auto-renewal practices. This one-hour on-demand training session features Lisa B. Dubrow, Esq., Subscription Insider's Guide to Regulation and Compliance and one of America's leading attorneys specializing in helping paid subscription businesses, membership organizations, and continuity clubs understand how the law impacts their business on a practical level. …
Social media marketing is an increasingly important part of the marketing mix, do you (or your team) understand the potential pitfalls that could have a significant and negative impact on your company? In this on-demand training session, understand the legal issues involved with real-time marketing and how to successfully navigate them.
Many print newspapers have been around for more than 100 years. Digital news, on the other hand, is relatively young in terms of life cycle. Unfortunately, the news industry continues to struggle with the transition away from print toward the digital side of the house and how to monetize it. Arvid Tchivzhel of Mather Economics discusses the revenue strategies of news content to better understand ROI and shares insight into how a subtle change in mindset can make a big difference.
Since the AMEX-COSTCO "divorce", many recurring merchants have been proactive reaching out to customers to mitigate its impact since American Express cards operate separately from the Visa/MasterCard Account Updater network. Melanie Stout, of the Paul Larsen Consulting Group, outlines their latest data on declines and on the "divorce's" ongoing impact to recurring subscription merchants.
As ad blocking usage continues to grow, publishers and organizations like the Newspaper Association of America are turning up the heat, to fight against companies like Adblock Plus, Brave and Optimal who threaten their livelihood. As ad revenue declines because of ad blocking, publishers like Axel Springer are waging court battles abroad to fight against unfair competition and business practices, while in the U.S., the NAA takes their complaint to the NAA.The growth of mobile ad blocking escalates the problem, particularly for mixed revenue business models. In this report, we've got the latest ad blocking news with exclusive commentary from NAA and Adblock Plus.
Involuntary churn for subscription- and membership-based companies are rising. It’s not just due to EMV (“chip cards”) either. Now that it’s been a month since the Costco-American Express “divorce”, we are seeing an 18% increase in decline rates and expect declines to continue to rise in July and August.
Every fall, InfoCommerce Group announces their picks for the InfoCommerce Model of Excellence awards. This program profiles industry exemplars to show how real revenue is generated by selling and distributing information online. To decide what companies are selected to become a model of excellence, they scan the business information landscape to identify companies whose products - both new and established - that have important new business models, or offer technological innovation within the field of online information and highlight them as a model for other companies to emulate.
Not all failed recurring payments can be “saved” with an Account Updater update. Failed payments can be for a variety of reasons from cancelled cards, cards opted-out of Account Updater services, or declined transactions due to credit limit issues. In this sample, we show three very different approaches to notifying subscribers about a declined payment and requesting updated payment information. (Plus, a bonus at the end, Subscription Insider’s own notice!)
Are you receiving more alerts notifying you of expiring cards? We have and frankly, it’s no surprise with the increase in the volume of payment cards that been reissued. Without that updated payment information, subscribers and members will not get renewed successfully. In this sample, we show you real examples of payment card update notices from three separate companies, with three very different approaches to getting their subscribers to update their payment information. Plus, a bonus, Subscription Insider’s own notice!
ABC Mouse Early Learning Academy is an award-winning, subscription-based site/mobile app that uses email promotions to acquire subscribers. In this Sample, we walk through their promotional email campaign and offers. Are they sending too many promotions? Are they effective? You be the judge.
You may not be a sports fan, per se, but everyone plays games, whether it's chess, checkers or Thursday nights down at the local bridge club. We took a look at three sports-themed businesses offering subscriptions to see how well (or not) they are converting visitors into subscribers.
Many subscription sites are using some lighthearted copy that borders on passive-aggression. Is this an effective tactic? What do you think?
Starting your search for research and data to support your business plan, product research, customer segmentation or data for your next presentation to investors, employees or conference? Beyond any primary research you will be doing, you will need access to third party data for segmentation, validation and an understanding of your market. Subscription Insider's Definitive List of Secondary Market Research Sources lists literally hundreds of data sets for your research. Our definitive list includes business, consumer and government data. Use it for marketing, competitive research, market data and more. It includes easy-to-use data and not so easy-to-use data accessible via APIs.
Understanding the difference between your most valuable customers and those that will not renew, is like separating out the wheat seeds from all the wheat chaff at harvest time. It will take the right tools and tactics to maximize renewal rates. Subscription Insider's Retention Workbook (Excel) will help you track the retention performance by key drivers in your business, turning your data into both a summary and a detailed retention report that you can use to manage your retention.
Does your subscription management or billing platform connect you to Account Updater — a service offered by Visa, MasterCard, Discover and more recently, American Express — that provides updated payment card information to help merchants manage involuntary churn issues? With this directory of 25 subscription management and billing platforms that support account updater services, you'll be able to create a short list of vendor contenders for your subscription business based on applicable industry experience, existing customers, payment gateways and processors supported, as well as pricing.
This extremely detailed subscription & membership financial model was developed as a tool for would-be subscription businesses who either are planning a new launch or an acquisition. It may also be useful for current publishers who are doing a minimum of marketing and who want to see how their cash flow might change if they ramp up marketing and/or ancillary product offers. Its purpose is educational and inspirational rather than strictly predictive . Everyone's business is slightly different, so it was impossible for us to create an easy-to-use model that would work with enormous accuracy for all. However, if you've not modelled this type of business extensively before, you'll learn a great deal from it!
Effective monitoring of subscriber retention is the result of understanding retention opportunities and trends, tracking attrition patterns, developing a tracking methodology, and applying those metrics in order to manage your retention business more effectively. Use this excel workbook to track and manage your subscribers and members.
- Medium Wants to Fix Broken Media with a $5 Monthly Subscription
Industry News March 29, 2017
- Organic Search for Publishers: Understanding the Basics
How-to Articles March 28, 2017
- Will Twitter Users Be Willing to Pay $20 a Month for Premium Features?
Industry News March 28, 2017
- Anheuser-Busch Sued for Use of a Photo Posted to Social Media
Best Practice March 27, 2017
- AMC is Working on an Ad-Free, Streaming Product for Pay-TV Subscribers
Industry News March 27, 2017