NutraClick just entered into a consent decree with the FTC over free product samples tied to negative option (auto-renewal) sales. Lisa B. Dubrow, Esq., Subscription Insider’s Guide to Subscription Regulation and Compliance, walks through the case and why this is a lesson for all subscription and recurring revenue businesses to make sure terms and conditions are clear and conspicuous.
The Washington State Attorney General's Office announced September 6th fines for Seattle-based Julep Beauty, Inc. and its owner Jane Park for using “negative option” marketing tactics for its subscription beauty box. Subscription Insider Guide to Subscription Regulation and Compliance, Lisa B. Dubrow, Esq, outlines the ruling and its impact on subscription and recurring revenue businesses.
Referrals are one of the most effective ways to generate new subscribers for your site at a very low cost, but not nearly as many subscription businesses use this tactic as they should. In this primer, Subscription Insider walks you through the basic of a Referral Program, complete with a directory of 15 Referral Platforms.
Launching a new subscription business, membership, or product? You don’t need a big budget to get started, but you do need to market smart. In this Subscription Marketing guide, we outline in detail the 12 steps every subscription marketer needs to understand to kick-start their marketing program and drive profitable revenue, even with a small budget or even little experience.
In the summer of 2012, Liz Cadman knew she had a problem. She was addicted to subscription boxes, and she wanted more. She couldn't find the information she wanted online, however, to make smart buying decisions, so she started a blog to talk about subscription boxes. The blog grew into My Subscription Addiction, a full-fledged website dedicated to the discussion of subscription boxes. In four years, the site has exploded in popularity, and she has added additional features including swaps, a discussion forum and more. Learn how My Subscription Addiction started and grew into what it is today.
How can you combine a wholesale book business and a passion for children's literacy to get more books in the hands of kids? With the subscription box model. That's how founder Eric Shmuely made his dream become a reality -- by creating a subscription book service for children.
Last year the publishing industry was abuzz with the news that the Winnipeg Free Press was experimenting with a Read Now Pay Later micropayment platform, where readers pay $0.27 (Canadian) per article they have read. Dana Neuts explores how well the first seven months of the strategy has gone.
At just three years old, Readly has experienced rapid growth and is defining success in the digital magazine publishing space. Now offering nearly 1,100 magazines and more than 17,000 issues in 49 countries, learn more about Readly in this exclusive INSIDER Case Study.
"BOB" stands for "Best Of Business" and BOB.tv was established to deliver premium knowledge content to industry practitioners. The company leverages a subscription-based learning platform, aggregating high-value content used by professionals to build skills and stay abreast of industry knowledge. In this case study, learn why Tony Lorenz, Founder & CEO of Bob.TV, decided to focus on video content and how he has grown was BOB.tv; via innovative partnerships with respected industry associations to deliver content to -- and beyond -- it's professional member base. Still in early-growth phase, BOB.tv has hit upon a unique, scalable model for success that we can all learn from.
Since the early days of the Columbia House Record Club and the World of Beauty make-of-the-month club of the 1980s, the subscription box industry has exploded, with more than 3,000 subscription box companies trying to find their niche. Now there are subscription boxes for virtually every taste, budget and interest these days. As the subscription box industry evolves, more specialized companies are emerging, offering everything from beer, wine and spirits clubs to luxury watch rentals and marijuana subscription boxes. Here are some interesting offerings for grown-ups.
Geofeedia recently was negatively highlighted in a report by the ACLU for selling to law enforcement agencies a crowd surveillance tool that mixes geolocation with social media sentiment analysis. Russell Perkins, Subscription Insider Guide to Data Strategy, explains why this situation is very relevant to all data publishers.
New subscribers are far less likely to renew than your existing ones. Understand the difference between new, converted, and renewing subscribers and the reasons why your key "wheat-seed" customers don't renew.
Under the broad label of “open data,” governments around the world are opening up increasing numbers of fascinating and often valuable datasets to public access. Russell Perkins, our Subscription Insider Guide to Data Publishing Strategy, explores why Government moving into the business of selling commercial data products, however well intentioned, is a bridge too far.
Just eight days after RentLogic rolled out a new ratings system for rental properties, their key partner pulled the plug and ended the deal, reportedly after receiving strong pressure from landlords. Russell Perkins, Subscription Insider’s Guide to Data Strategy, outlines how a seemingly perfect go-to-market strategy for this new data product went terribly wrong.
If you're spending a large amount of time and money to acquire new customers, do renewals really matter? They do, and it's a matter of your profitability. That’s because there’s a good chance that you're spending quite a bit of money to acquire every new subscriber. In general, the average subscription business pays about what the first term of service would be in order to acquire that new subscriber. The baseline cost for a renewed subscriber, on the other hand, is just the cost of credit card processing. Renewed accounts are as close to pure profitability as you can get, so it will positively affect your subscription business to have as many renewed accounts as possible. Here are some tried-and-true tips to help you maintain a healthy level of renewals, and limit your subscriber churn.
Is your subscription company on Facebook? If not, it should be. We'll show you 15 ways to use Facebook to promote your subscription company through cover photos, sponsored posts, interactive posts and more.
Is your subscription company on Instagram? If not, it should be. We show you 18 ways to use Instagram to promote your subscription company through infographics, special offers, announcements and engaging with subscribers and prospects.
Is Twitter the right social media platform for your business? Learn more in this installment of Subscription Biz Basics where we give you 15 illustrated Twitter tactics you can start using today to promote your subscription or subscription box business!
Subscription businesses have the unique opportunity to leverage targeted pricing to maximize revenue while determining how a given shift would affect its subscribers.
Self-professed nerds and geeks can now get their fill of shows from digital publishers Nerdist and Geek & Sundry, thanks to movie studio Legendary Digital Networks (LDN). Legendary, who has produced films like “Warcraft,” “Jurassic WoStarting November 3, for $4.99 a month, subscribers will get 15 to 20 hours of new programming from Nerdist and Geek & Sundry, including episodes of “CriticalRole” and “TableTop."
In this week’s subscription news headlines, Fortune’s Mathew Ingram says sticking with print would not have helped newspapers avoid death, the FCC hits Comcast with a hefty $2.3 million fine for charging customers for equipment they didn’t ask for through “negative option billing,” and Forbes debates whether a subscription economy or a sharing economy has more potential. In addition, we’ve got headlines featuring Apple, Turner Movies and Google.
Earlier this week, Electric Objects announced the launch of its EO2, the next generation of a digital art display model it developed three years ago. The company also announced the creation of an Art Club available to those who purchase EO2. For $9.99 a month, subscribers gain access to a curated collection of museum classics and new work created specifically for the EO2. The subscription model is helping making art more accessible, an exciting way for a company to share innovation while creating sustainability for itself.
On Monday, Netflix (NASDAQ: NFLX) reported record subscription revenue of $2 billion, representing a 36 percent increase over the same period last year. This is the first time Netflix has exceeded the $2 billion revenue mark. In a letter to shareholders, Netflix attributed the increase to its strong content which includes the popular Netflix original series Stranger Things and the second season of Narcos. Netflix's incredible results for Q3 have driven Netflix up nearly 20 percent.
The Atlantic is the latest online magazine to ask readers who use ad blockers to pay up, reports Media Post. The Atlantic gives ad-blocking readers three options: Whitelist the website to enable ads, or Disable their ad blocking software, or Subscribe to an ad-free version for $3.99 a month, or $39.99 a year. Will ad-blocking readers pay to play by either whitelisting the site to see ads or by subscribing, or will the abandon the site to find content elsewhere?
Understand state, Federal, and credit card regulations that cover subscription promotional and trial offers as well as auto-renewal practices. This one-hour on-demand training session features Lisa B. Dubrow, Esq., Subscription Insider's Guide to Regulation and Compliance and one of America's leading attorneys specializing in helping paid subscription businesses, membership organizations, and continuity clubs understand how the law impacts their business on a practical level. …
Social media marketing is an increasingly important part of the marketing mix, do you (or your team) understand the potential pitfalls that could have a significant and negative impact on your company? In this on-demand training session, understand the legal issues involved with real-time marketing and how to successfully navigate them.
Nurturing a brand requires visionary leadership and tactical discipline. The challenge increases exponentially when we bring new businesses into the fold. What are the most important elements of rebranding? How do you avoid confusing the subscribers of both existing and acquired brands and meet the goals set when you acquired the company in the first place?
During this On-Demand webinar, Subscription Insider CEO Kathy Greenler Sexton and product development expert Diane Pierson provide insights from their own acquisition-rebranding experiences
Want to turbo charge your membership business? Robbie Kellman Baxter, author of The Membership Economy, walks us through what membership-focused organizations can learn from other business models and teaches us how to leverage and apply ideas to our own membership & subscription businesses in the on-demand webinar.
In 2013 and 2014, more than 30% of all credit cards in the US were reissued due to fraud and major merchant customer databases being compromised (e.g. Target, Home Depot, Anthem and others). As a Card-Not-Present (CNP) merchant, we are sure you have been working hard to mitigate churn in your customers due to this. It's a big issue! Think updating 30% of your cards on file is a challenge? Think again, the biggest disruption is right here, right now. In this on-demand webinar, Paul Larsen, Founder and Managing Partner of PLC and our INSIDER Guide to Payment Processing, discusses why the “Chip” Credit Cards will completely upend your Card-not-presence business – and how your business needs to prepare for these changes.
Many print newspapers have been around for more than 100 years. Digital news, on the other hand, is relatively young in terms of life cycle. Unfortunately, the news industry continues to struggle with the transition away from print toward the digital side of the house and how to monetize it. Arvid Tchivzhel of Mather Economics discusses the revenue strategies of news content to better understand ROI and shares insight into how a subtle change in mindset can make a big difference.
Since the AMEX-COSTCO "divorce", many recurring merchants have been proactive reaching out to customers to mitigate its impact since American Express cards operate separately from the Visa/MasterCard Account Updater network. Melanie Stout, of the Paul Larsen Consulting Group, outlines their latest data on declines and on the "divorce's" ongoing impact to recurring subscription merchants.
As ad blocking usage continues to grow, publishers and organizations like the Newspaper Association of America are turning up the heat, to fight against companies like Adblock Plus, Brave and Optimal who threaten their livelihood. As ad revenue declines because of ad blocking, publishers like Axel Springer are waging court battles abroad to fight against unfair competition and business practices, while in the U.S., the NAA takes their complaint to the NAA.The growth of mobile ad blocking escalates the problem, particularly for mixed revenue business models. In this report, we've got the latest ad blocking news with exclusive commentary from NAA and Adblock Plus.
Involuntary churn for subscription- and membership-based companies are rising. It’s not just due to EMV (“chip cards”) either. Now that it’s been a month since the Costco-American Express “divorce”, we are seeing an 18% increase in decline rates and expect declines to continue to rise in July and August.
Every fall, InfoCommerce Group announces their picks for the InfoCommerce Model of Excellence awards. This program profiles industry exemplars to show how real revenue is generated by selling and distributing information online. To decide what companies are selected to become a model of excellence, they scan the business information landscape to identify companies whose products - both new and established - that have important new business models, or offer technological innovation within the field of online information and highlight them as a model for other companies to emulate.
Not all failed recurring payments can be “saved” with an Account Updater update. Failed payments can be for a variety of reasons from cancelled cards, cards opted-out of Account Updater services, or declined transactions due to credit limit issues. In this sample, we show three very different approaches to notifying subscribers about a declined payment and requesting updated payment information. (Plus, a bonus at the end, Subscription Insider’s own notice!)
Are you receiving more alerts notifying you of expiring cards? We have and frankly, it’s no surprise with the increase in the volume of payment cards that been reissued. Without that updated payment information, subscribers and members will not get renewed successfully. In this sample, we show you real examples of payment card update notices from three separate companies, with three very different approaches to getting their subscribers to update their payment information. Plus, a bonus, Subscription Insider’s own notice!
ABC Mouse Early Learning Academy is an award-winning, subscription-based site/mobile app that uses email promotions to acquire subscribers. In this Sample, we walk through their promotional email campaign and offers. Are they sending too many promotions? Are they effective? You be the judge.
You may not be a sports fan, per se, but everyone plays games, whether it's chess, checkers or Thursday nights down at the local bridge club. We took a look at three sports-themed businesses offering subscriptions to see how well (or not) they are converting visitors into subscribers.
Many subscription sites are using some lighthearted copy that borders on passive-aggression. Is this an effective tactic? What do you think?
Understanding the difference between your most valuable customers and those that will not renew, is like separating out the wheat seeds from all the wheat chaff at harvest time. It will take the right tools and tactics to maximize renewal rates. Subscription Insider's Retention Workbook (Excel) will help you track the retention performance by key drivers in your business, turning your data into both a summary and a detailed retention report that you can use to manage your retention.
Does your subscription management or billing platform connect you to Account Updater — a service offered by Visa, MasterCard, Discover and more recently, American Express — that provides updated payment card information to help merchants manage involuntary churn issues? With this directory of 25 subscription management and billing platforms that support account updater services, you'll be able to create a short list of vendor contenders for your subscription business based on applicable industry experience, existing customers, payment gateways and processors supported, as well as pricing.
Effective monitoring of subscriber retention is the result of understanding retention opportunities and trends, tracking attrition patterns, developing a tracking methodology, and applying those metrics in order to manage your retention business more effectively. Use this excel workbook to track and manage your subscribers and members.
This extremely detailed subscription & membership financial model was developed as a tool for would-be subscription businesses who either are planning a new launch or an acquisition. It may also be useful for current publishers who are doing a minimum of marketing and who want to see how their cash flow might change if they ramp up marketing and/or ancillary product offers. Its purpose is educational and inspirational rather than strictly predictive . Everyone's business is slightly different, so it was impossible for us to create an easy-to-use model that would work with enormous accuracy for all. However, if you've not modelled this type of business extensively before, you'll learn a great deal from it!
It's no secret that the most important thing you can do as a subscription merchant is keep your paying customers happy and coming back for more - keep them renewing, that is! That's why customer retention is the lifeblood of online subscription sales and should be at the top of the list for any business operating in this space. The Renewal & Retention Checklist has been one of our most popular features since we first published it in 2010. It's based on the findings of our Subscription Retention Handbook, which is a must-read for anyone operating in the online subscription economy. For our 2015 update, our industry experts have offered their updates. If you haven't yet reviewed the checklist for your site, we recommend you do so now!
- Legendary Digital Networks Launches Streaming Subscription App, Alpha
Industry News October 21, 2016
- This Week's Subscription Headlines: Fines, Free Content & FilmStruck
Industry News October 21, 2016
- Electric Objects Launches EO2 and Digital Art Subscription Club
Industry News October 20, 2016
- Netflix Far Exceeds Forecast with Subscription Revenue of $2 Billion
Industry News October 19, 2016
- The Atlantic Fights Ad Blockers with Paywall: Whitelist or Subscribe
Industry News October 18, 2016