The Federal Trade Commission (FTC) on January 23, 2017, released a report designed to provide guidance and insight into the legal issues associated with tracking a user across multiple devices. For advertisers, this type of tracking is an effective means to raise conversion rates, save purchase cart abandonment, or even raise engagement. Lisa B. Dubrow, Esq, walks through the report and offer five tips for digital media companies to help follow FTC guidance.
How you set up a trial offer, how you disclose certain elements of that offer in marketing copy, and how your financial operations manage money related to that free trial offer. all have potential legal implications. Lisa B. Dubrow, Esq., walks through five legal considerations every business should be mindful of when incorporating a trial offer to your subscription or membership product.
Offering a subscription trial is often the most debated and discussed topic for subscription businesses. No matter how much experience your team has, the best course of action is to begin with a well-informed plan based on your answers to the questions here.
The California Online Privacy Protection Act (CalOPPA) applies to any organization that collects personally identifiable information (PII) from California residents. Lisa B. Dubrow, Esq., Subscription Insider Guide to Regulation and Compliance, explains the law, how consumers can now report violations, and what subscription and membership companies need to do to comply.
Having a well-drafted social media policy can protect your company from employees who post inappropriate or unlawful content on social media. But watch out -- your policy may inadvertently violate the National Labor Relations Board Act (NLRB Act), which prohibits employers from restricting employees’ “protected concerted activity.” Lisa B. Dubrow, Esq., Subscription Insider Guide to Regulation, walks through recommendations to help you stay on the right side of the law and discusses two recent cases involving Chipotle and Machinima, specifically related to corporate social media policy.
Like many legacy publishers, the 160-year-old McClatchy Company (NYSE: MNI), the owner of 31 media companies in 28 U.S. markets, is doing a major transformation, moving aggressively over the last several years to become a digital-first company. Instead of fighting a changing tide, McClatchy is making sweeping, long-term changes that are beneficial to the company but also to its readers.
In the summer of 2012, Liz Cadman knew she had a problem. She was addicted to subscription boxes, and she wanted more. She couldn't find the information she wanted online, however, to make smart buying decisions, so she started a blog to talk about subscription boxes. The blog grew into My Subscription Addiction, a full-fledged website dedicated to the discussion of subscription boxes. In four years, the site has exploded in popularity, and she has added additional features including swaps, a discussion forum and more. Learn how My Subscription Addiction started and grew into what it is today.
How can you combine a wholesale book business and a passion for children's literacy to get more books in the hands of kids? With the subscription box model. That's how founder Eric Shmuely made his dream become a reality -- by creating a subscription book service for children.
Last year the publishing industry was abuzz with the news that the Winnipeg Free Press was experimenting with a Read Now Pay Later micropayment platform, where readers pay $0.27 (Canadian) per article they have read. Dana Neuts explores how well the first seven months of the strategy has gone.
At just three years old, Readly has experienced rapid growth and is defining success in the digital magazine publishing space. Now offering nearly 1,100 magazines and more than 17,000 issues in 49 countries, learn more about Readly in this exclusive INSIDER Case Study.
Five on Friday is back by popular demand! In this week’s edition, Ad Age explores how the subscription economy will change the price we pay as companies explore tiered and customized pricing, CFOs turn to services and subscriptions to grow revenue as subscriptions and recurring revenue become a larger part of their business, Marketing Profs looks at eight subscription models and five best practices, and we share 16 “must have” home page elements from Duct Tape Marketing.
Online data doesn’t last forever, and that’s a big area of opportunity for publishers. Russell Perkins, Subscription Insider Guide to Data Publishing Strategy, discusses the opportunities of preserving, and then selling, archived information and data.
Convincing people to become a member of your program is one thing. Getting them involved and turning them into a fully engaged member is something quite different. In this article, we will dive into the wonderful world of assimilating your members. How Does It Work? Scott Whitaker, Subscription Insider Guide to Membership Strategy, explains.
Have you ever felt like something is missing in your membership business? For some reason, you can’t see the trees for the forest, but you’re not sure why. You get overwhelmed, clients are displeased, and your business is staying afloat rather than moving in the right direction. Scott Whitaker, Subscription Insider Guide to Membership Strategy, walks through 7 systems to help you understand how to get your business moving.
Our popular Five on Friday column has returned. In our first edition for 2017, Recurly shares top 10 subscription trends, ThreatMetrix talks about the state of CNP fraud, Jim Dicso offers four ways to improve personalization as a marketing tool, Aria Systems shares 5 "wow" recurring revenue stats fro 2016, and we tell you about our next three events.
Marketing Automation and lead generation continues to be a key challenge for subscription marketers. Kevin Novak, Subscription Insider Guide to Leveraging Technology, walks through a primer (and 30-page PDF slide how-to deck) on how to generate high-quality leads using lead scoring using marketing automation, behavioral and interaction data to move the lead from awareness to decision quickly and effectively.
Building Customer-Focused Products: An Insider’s Guide to Market Research, is a series compiled by product owners with decades of experience in creating and launching successful subscription products. In How to Prioritize Actions Based on Research, Diane Pierson, Subscription Insider Guide to Building Subscription Products outlines our Readiness Model for prioritizing what product opportunities you should target.
Building Customer-Focused Products: An Insider’s Guide to Market Research, is a series compiled by product owners with decades of experience in creating and launching successful subscription products. In this article, Diane Pierson, Subscription Insider Guide to Building Subscription Products, outlines how to quickly and efficiently track your competition.
Building Customer-Focused Products: An Insider’s Guide to Market Research, is a series compiled by product owners with decades of experience in creating and launching successful subscription products. In this part of the series, Diane Pierson walks through a primer on market segmentation.
Customer surveys are fast and cheap and are extremely effective for gathering market research, if you follow some easy tips. There is a dark side, however, it's also VERY easy to create a bad survey that delivers low-quality information with misguided direction and insight about your product or business.Diane Pierson walks through the dos and don'ts of creating an effective survey for your subscription business.
In this week’s subscription news headlines, FedEx is ready to take on Amazon with its own fulfillment program, Comcast helps ad-supported publishers compete in a video subscription world, and Mark Zuckerberg’s manifesto threatens journalism as we know it today. Also, this week we have stories featuring the App Store, This Old House, Netflix and Le Temps.
Earlier this month Time Warner Inc. (NYSE: TWX) reported its fourth quarter and full-year 2016 financials. In addition to revenues of $29.3 billion, a 4 percent increase over the prior year, HBO Now has surpassed the 2 million subscriber mark, tripling subscriptions in 2016 compared to 2015. Part of its increase in subscriptions is due to 2016 product launches in Spain, Brazil and Argentina.
Trinity Mirror, the largest national and regional multi-media publisher in the U.K., is testing out an ad-free subscription offering, reports Marketing Week. For £2.99 a month, readers can access the Mirror’s website without annoying banner ads, video ads or pop-ups. According to Marketing Week, the new offering isn’t heavily marketed on Mirror.co.uk, and it is not easy to find. Instead, the message announcing the option appears every 10 articles and is served up to readers with and without ad blockers. We tested the site, viewing more than 10 articles, without an ad blocker, and we did not see the offer, nor could we find it on the subscription page.
Last week Shopify* (NYSE: SHOP)(TSX: SHOP) reported its fourth quarter and full-year 2016 results, including total revenue for Q4 of $130.4 million, an 86 percent increase over the same period last year. As part of total revenue, Subscription Solutions revenue for Q4 was $56.4 million, representing a 63 percent increase year-over-year. Shopify also reported that there are now more than 375,000 merchants using the Shopify platform, a record number for the company.
Last week YouTube canceled PewDiePie’s show because of anti-Semitic jokes and Nazi imagery from videos dating back to August 2016, reports Digital Trends. In a January 11th video, PewDiePie paid two Indian men he met through freelance site Fiverr to hold a sign that said “Death to All Jews.” The men were initially banned from Fiverr, says Digital Trends. The men later made a video apology, claiming they didn’t know what the sign meant, and PewDiePie helped to get them reinstated. PewDiePie has removed several of the videos on YouTube already.
Have you seen a rise in declines or a rise in chargebacks or fraud? Are your renewals taking longer to successfully process? Do you understand why? Paul Larsen, Subscription Insider Guide to Payment Processing, leading expert in card-not-present recurring payments, and Managing Partner of the Paul Larsen Group, in this on-demand version of our January 2017 online seminar, will outline key payment processing trends every subscription company should be aware of, and be on top of, for 2017.
Understand state, Federal, and credit card regulations that cover subscription promotional and trial offers as well as auto-renewal practices. This one-hour on-demand training session features Lisa B. Dubrow, Esq., Subscription Insider's Guide to Regulation and Compliance and one of America's leading attorneys specializing in helping paid subscription businesses, membership organizations, and continuity clubs understand how the law impacts their business on a practical level. …
Social media marketing is an increasingly important part of the marketing mix, do you (or your team) understand the potential pitfalls that could have a significant and negative impact on your company? In this on-demand training session, understand the legal issues involved with real-time marketing and how to successfully navigate them.
In this on-demand version of "Five Payment-Processing Challenges in 2016: How to Reduce Their Impact and Keep More of Your Recurring Revenue" you'll get details on the five biggest subscription payment-processing challenges and the and best practices you can use to mitigate the negative impact these trends could have on your bottom line.
Nurturing a brand requires visionary leadership and tactical discipline. The challenge increases exponentially when we bring new businesses into the fold. What are the most important elements of rebranding? How do you avoid confusing the subscribers of both existing and acquired brands and meet the goals set when you acquired the company in the first place?
During this On-Demand webinar, Subscription Insider CEO Kathy Greenler Sexton and product development expert Diane Pierson provide insights from their own acquisition-rebranding experiences
Many print newspapers have been around for more than 100 years. Digital news, on the other hand, is relatively young in terms of life cycle. Unfortunately, the news industry continues to struggle with the transition away from print toward the digital side of the house and how to monetize it. Arvid Tchivzhel of Mather Economics discusses the revenue strategies of news content to better understand ROI and shares insight into how a subtle change in mindset can make a big difference.
Since the AMEX-COSTCO "divorce", many recurring merchants have been proactive reaching out to customers to mitigate its impact since American Express cards operate separately from the Visa/MasterCard Account Updater network. Melanie Stout, of the Paul Larsen Consulting Group, outlines their latest data on declines and on the "divorce's" ongoing impact to recurring subscription merchants.
As ad blocking usage continues to grow, publishers and organizations like the Newspaper Association of America are turning up the heat, to fight against companies like Adblock Plus, Brave and Optimal who threaten their livelihood. As ad revenue declines because of ad blocking, publishers like Axel Springer are waging court battles abroad to fight against unfair competition and business practices, while in the U.S., the NAA takes their complaint to the NAA.The growth of mobile ad blocking escalates the problem, particularly for mixed revenue business models. In this report, we've got the latest ad blocking news with exclusive commentary from NAA and Adblock Plus.
Involuntary churn for subscription- and membership-based companies are rising. It’s not just due to EMV (“chip cards”) either. Now that it’s been a month since the Costco-American Express “divorce”, we are seeing an 18% increase in decline rates and expect declines to continue to rise in July and August.
Every fall, InfoCommerce Group announces their picks for the InfoCommerce Model of Excellence awards. This program profiles industry exemplars to show how real revenue is generated by selling and distributing information online. To decide what companies are selected to become a model of excellence, they scan the business information landscape to identify companies whose products - both new and established - that have important new business models, or offer technological innovation within the field of online information and highlight them as a model for other companies to emulate.
Not all failed recurring payments can be “saved” with an Account Updater update. Failed payments can be for a variety of reasons from cancelled cards, cards opted-out of Account Updater services, or declined transactions due to credit limit issues. In this sample, we show three very different approaches to notifying subscribers about a declined payment and requesting updated payment information. (Plus, a bonus at the end, Subscription Insider’s own notice!)
Are you receiving more alerts notifying you of expiring cards? We have and frankly, it’s no surprise with the increase in the volume of payment cards that been reissued. Without that updated payment information, subscribers and members will not get renewed successfully. In this sample, we show you real examples of payment card update notices from three separate companies, with three very different approaches to getting their subscribers to update their payment information. Plus, a bonus, Subscription Insider’s own notice!
ABC Mouse Early Learning Academy is an award-winning, subscription-based site/mobile app that uses email promotions to acquire subscribers. In this Sample, we walk through their promotional email campaign and offers. Are they sending too many promotions? Are they effective? You be the judge.
You may not be a sports fan, per se, but everyone plays games, whether it's chess, checkers or Thursday nights down at the local bridge club. We took a look at three sports-themed businesses offering subscriptions to see how well (or not) they are converting visitors into subscribers.
Many subscription sites are using some lighthearted copy that borders on passive-aggression. Is this an effective tactic? What do you think?
Starting your search for research and data to support your business plan, product research, customer segmentation or data for your next presentation to investors, employees or conference? Beyond any primary research you will be doing, you will need access to third party data for segmentation, validation and an understanding of your market. Subscription Insider's Definitive List of Secondary Market Research Sources lists literally hundreds of data sets for your research. Our definitive list includes business, consumer and government data. Use it for marketing, competitive research, market data and more. It includes easy-to-use data and not so easy-to-use data accessible via APIs.
Understanding the difference between your most valuable customers and those that will not renew, is like separating out the wheat seeds from all the wheat chaff at harvest time. It will take the right tools and tactics to maximize renewal rates. Subscription Insider's Retention Workbook (Excel) will help you track the retention performance by key drivers in your business, turning your data into both a summary and a detailed retention report that you can use to manage your retention.
Does your subscription management or billing platform connect you to Account Updater — a service offered by Visa, MasterCard, Discover and more recently, American Express — that provides updated payment card information to help merchants manage involuntary churn issues? With this directory of 25 subscription management and billing platforms that support account updater services, you'll be able to create a short list of vendor contenders for your subscription business based on applicable industry experience, existing customers, payment gateways and processors supported, as well as pricing.
This extremely detailed subscription & membership financial model was developed as a tool for would-be subscription businesses who either are planning a new launch or an acquisition. It may also be useful for current publishers who are doing a minimum of marketing and who want to see how their cash flow might change if they ramp up marketing and/or ancillary product offers. Its purpose is educational and inspirational rather than strictly predictive . Everyone's business is slightly different, so it was impossible for us to create an easy-to-use model that would work with enormous accuracy for all. However, if you've not modelled this type of business extensively before, you'll learn a great deal from it!
Effective monitoring of subscriber retention is the result of understanding retention opportunities and trends, tracking attrition patterns, developing a tracking methodology, and applying those metrics in order to manage your retention business more effectively. Use this excel workbook to track and manage your subscribers and members.
- This Weeks Subscription News Headlines: Netflix, News and Knight
Industry News February 25, 2017
- Time Warner Enjoys OTT Success, Tripling HBO Now Subscribers in 2016
Industry News February 24, 2017
- Five on Friday: Tiered Pricing, Home Pages and Best Practices
Features February 24, 2017
- Trinity Mirror Tries Ad-Free Subscription Service for £2.99 a Month
Industry News February 23, 2017
- The Past is Prologue
Features February 22, 2017